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Élite role and context
(2011)
The trucking industry is at the beginning of a radical change due to several megatrends which will reshape the industry significantly. Based on the targets of the Paris Climate Agreement, the German government adopted its own Climate Action Plan 2050 which includes sector- specific reduction targets to reach a greenhouse gas neutral society by the middle of the 21st century. By 2030, the German Climate Action Plan specifies a reduction target of 40% from transportation compared to the reference year 1990. While emissions from other sectors such as energy or industry have decreased significantly since then, emissions from transportation remained stable. Among the various modes of transportation, passenger cars and commercial vehicles are by far the largest emitters of greenhouse gas emissions. As of January 2019, 99.7% of heavy-duty trucks registered in Germany run on diesel while the number of alternative fuel- powered passenger cars increases steadily. Apart from rising emissions, the industry faces a severe shortage of qualified truck drivers. According to the German Association of Freight Forwarders and Logistics Companies, the industry was facing a shortage of 45,000 drivers in Germany in 2017 with increasing tendency due to higher trade volumes and e-commerce.
This dissertation aims to discuss the transition of road transport in Germany toward innovative heavy-duty trucks. The main body of this dissertation consists of three research papers each of them focusing on autonomous and/or alternative fuel-powered heavy-duty trucks. The first research paper presents the results of a Delphi study with experts from industry and academia on factors affecting the purchasing decision and operation of alternative fuel-powered heavy-duty trucks in Germany. In the second study, a choice-based conjoint experiment with employees from freight companies was conducted to test how customers value the main attributes of innovative heavy-duty trucks. The Generalized Bass diffusion model was applied in the third study to investigate the future diffusion of battery electric heavy-duty trucks considering total-cost-of-ownership reduction effects.
Disruptions regularly hit economies. Scholars and industry experts suggest many strategies to avoid disruptions or handle them effectively. Two things are repeatedly mentioned: Increasing resilience and deploying artificial intelligence (AI) technologies. In this dissertation, we1 look at both aspects and focus our efforts on production processes. To get a well-rounded view, we apply various research methods, i.e., surveys, case studies, and systematic literature reviews (SLRs). In our first paper (Chapter 2), we investigate the perceived organizational resilience of companies in the German manufacturing industry. We perform an SLR to analyze existing research on organizational resilience measures. We see that existing (qualitative) resilience measures are complex, challenging to interpret, and therefore, hard to scale and apply across multiple industries. Based on this, we develop a novel, low-threshold resilience measure consisting of six resilience items about the past perceived internal/external resilience, current perceived internal/external resilience, and anticipated need for internal/external resilience, called the Enterprise Resilience Index (ERI). Finally, we conduct an empirical study with ~200 German experts across various industries. Our survey shows that the German manufacturing industry perceives itself as relatively resilient, with significant differences between industries and company sizes. We also see that they anticipate a high need for external resilience across industries in the future. Most strikingly, the Machinery industry shows the lowest ERI levels while it anticipates a relatively high need for resilience, showing the development need for this industry in terms of resilience. To explore the aspect of AI, we focus on waste incineration plants (WIP) in Chapter 3. WIPs have various levels of automation, but they still rely on manual operations by human operators. Consequently, the combustion process is managed rather inefficiently, and steam outputs and emission levels are not optimal. Thus, we investigate how reinforcement learning (RL) can help enhance process automation and thus optimize the combustion process, e.g., by making more frequent and diverse interventions. An RL agent is trained via trial and error with a reward function that includes the optimization criteria. Since the actual equipment, i.e., the real WIP, cannot be used as the training environment, a digital twin is built using original plant data and a neural network. The RL agent is then trained in this offline environment with the deep Q-network algorithm (DQN). Our work demonstrates that a digital twin of a WIP can be built in a data-driven way. We show that the RL agent outperforms the human operator, increasing the steam output by 7.4% and reducing the oxygen level by 3.6%. Thus, applying RL might benefit the plant operator financially due to increased output and the environment in terms of reduced emission levels. Finally, we look at a practical aspect of AI: AI readiness and adoption (Chapter 4). Many companies across various sectors have adopted AI technologies. However, the supposedly high adoption rates are misleading since many applications are rather experimental and not applied in key business areas. We believe that this limited AI adoption arises from a lack of AI readiness. We conduct a case study in the waste incineration industry with over 160 clients and investigate which strategies facilitate AI adoption in not-AI-ready industries. Based on these interactions, we distill five strategies that counter typical AI readiness barriers, thus increasing AI readiness: education, trust, customer centricity, focus, and collaboration. These strategies focus on transforming businesses just as much as necessary to prepare them for the AI technology that is supposed to be implemented. With increased AI readiness, chances for AI adoption rise. We are convinced that these strategies can be applied in various environments. In summary, this dissertation gives empirical evidence and expands the literature on organizational resilience and benchmarking, reinforcement learning and digital twins, and AI readiness and adoption.
1 The term “we” refers to the authors of the respective chapters, as noted at the beginning of each chapter.