Refine
Year of publication
- 2011 (1) (show_all)
Document Type
- Book (1) (show_all)
Language
- German (1)
Has Fulltext
- yes (1)
Is part of the Bibliography
- no (1)
Keywords
- Einfluss (1)
- Impact (1)
- Kaufentscheidung (1)
- Merchandise (1)
- Packaging (1)
- Purchasing decision (1)
- Studie (1)
- Study (1)
- Verpackung (1)
- Ware (1)
Institute
- WHU Library (1)