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Institute
- WHU Library (58) (show_all)
2020 industry insights
(2020)
Customer-centricity, digital development and sustainability are three core aspects of cross-industry culture that will continue to be crucial as companies contend with current challenges and look ahead to longer-term strategic planning beyond COVID-19. Technological advancements, new digitally native brands and changing consumer expectations are driving uncertainty and increased competition, regardless of the industry. By understanding what cross-industry peers are focusing on for future investments and long-term strategies, businesses can stay ahead of change, embrace new opportunities to improve the customer experience and meet sustainability goals to maintain their competitive edge.
Basiswissen RDA
(2017)
Buchgeschichte
(2019)
Building the digital branch
(2009)
Future oriented libraries can make use of the current start-up trend. An orientation towards new and unorthodox target groups can lead to an enhanced extension of demand and can emphasize the status of libraries. The library of the WHU – Otto Beisheim School of Management is considering to involve a new target group, start-up founders amongst their alumni. To that end, a survey was carried out and evaluated in cooperation with the Institute of Information Science at the TH Köln – University of Applied Sciences in form of a bachelor thesis, which this article is based upon. Here, a structured pre-analysis tries to determine the demand of this specific target group (founders) and develops a concept to serve the demand of this target group specifically. The example of the case study illustrates a method for target groups specific information demand and also checks the consequences for libraries and their services who venture out of their regular clientele.