Dual orientation research: collision or collusion?

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Metadaten
Author:Verena Weber
URN:urn:nbn:de:hbz:992-opus4-7520
Subtitle (English):the interaction of a return-on-marketing orientation and a relationship marketing orientation
Publisher:WHU - Otto Beisheim School of Management
Place of publication:Vallendar
Referee:Ove Jensen, Martin FassnachtORCiD
Document Type:Doctoral Thesis
Language:English
Date of Publication (online):2019/11/20
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2019/08/30
Release Date:2019/11/20
Tag:Beziehungsmarketing; Marktforschung
Marketing research; Relationship marketing
Page Number:135
Institutes:WHU Marketing and Sales Group / Chair of Sales Management and Business-to-Business Marketing
Licence (German):Copyright this PhD thesis