Dual orientation research: collision or collusion?
Author: | Verena Weber |
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URN: | urn:nbn:de:hbz:992-opus4-7520 |
Subtitle (English): | the interaction of a return-on-marketing orientation and a relationship marketing orientation |
Publisher: | WHU - Otto Beisheim School of Management |
Place of publication: | Vallendar |
Referee: | Ove Jensen, Martin FassnachtORCiD |
Document Type: | Doctoral Thesis |
Language: | English |
Date of Publication (online): | 2019/11/20 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2019/08/30 |
Release Date: | 2019/11/20 |
Tag: | Beziehungsmarketing; Marktforschung Marketing research; Relationship marketing |
Page Number: | 135 |
Institutes: | WHU Marketing and Sales Group / Chair of Sales Management and Business-to-Business Marketing |
Licence (German): | Copyright this PhD thesis |