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A framework for servitization

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Author:Xin Jiang
Subtitle (English):enhance value proposition through customer engagement
Publisher:WHU - Otto Beisheim School of Management
Place of publication:Vallendar
Referee:Mei Wang, Sven-Volker Rehm
Document Type:Doctoral Thesis
Date of Publication (online):2020/06/24
Date of first Publication:2020/06/24
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2020/01/13
Release Date:2020/06/24
Tag:Dienstleistungsangebot; Digitalisierung; Nutzenversprechen; PPS
Digitalization; PPS; Service; Value proposition
Pagenumber:135 S.
Institutes:WHU Finance & Accounting Group / Chair of Behavioral Finance
Licence (German):Copyright this PhD thesis