Detecting and facing information demand for new target groups such as start-up founders
- Future oriented libraries can make use of the current start-up trend. An orientation towards new and unorthodox target groups can lead to an enhanced extension of demand and can emphasize the status of libraries. The library of the WHU – Otto Beisheim School of Management is considering to involve a new target group, start-up founders amongst their alumni. To that end, a survey was carried out and evaluated in cooperation with the Institute of Information Science at the TH Köln – University of Applied Sciences in form of a bachelor thesis, which this article is based upon. Here, a structured pre-analysis tries to determine the demand of this specific target group (founders) and develops a concept to serve the demand of this target group specifically. The example of the case study illustrates a method for target groups specific information demand and also checks the consequences for libraries and their services who venture out of their regular clientele.
Author: | Ragna Seidler-de Alwis, Julia Grefkes |
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DOI: | https://doi.org/10.1515/bfp-2019-2021 |
Parent Title (German): | Bibliothek Forschung und Praxis |
Subtitle (English): | a case study at the WHU Library |
Document Type: | Article |
Language: | English |
Date of Publication (online): | 2021/05/18 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Release Date: | 2021/05/18 |
Tag: | Bibliothek; Fallstudie; Informationsbedürfnis; Start-up-Unternehmen; Universität; Unternehmensgründer; WHU - Otto Beisheim School of Management Case study; Founder; Information need; Library; Start-up enterprise; University; WHU - Otto Beisheim School of Management |
Volume: | 43 |
Issue: | 1 |
First Page: | 216 |
Last Page: | 222 |
Institutes: | WHU Library |
Licence (German): | Copyright for this publication |