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Channel-based price differentiation

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Metadaten
Author:Sebastian Unterhuber
URN:urn:nbn:de:hbz:992-opus4-1087
Subtitle (English):literature review and empirical consumer research
Place of publication:Vallendar
Referee:Martin FassnachtORCiD, Arnd HuchzermeierORCiD
Document Type:Doctoral Thesis
Language:English
Date of Publication (online):2016/06/14
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2016/01/13
Release Date:2016/06/14
Tag:Preispolitik
Page Number:106
Institutes:WHU Marketing and Sales Group / Otto Beisheim Endowed Chair of Marketing and Commerce
Licence (German):Copyright this PhD thesis