Channel-based price differentiation
Author: | Sebastian Unterhuber |
---|---|
URN: | urn:nbn:de:hbz:992-opus4-1087 |
Subtitle (English): | literature review and empirical consumer research |
Place of publication: | Vallendar |
Referee: | Martin FassnachtORCiD, Arnd HuchzermeierORCiD |
Document Type: | Doctoral Thesis |
Language: | English |
Date of Publication (online): | 2016/06/14 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2016/01/13 |
Release Date: | 2016/06/14 |
Tag: | Preispolitik |
Page Number: | 106 |
Institutes: | WHU Marketing and Sales Group / Otto Beisheim Endowed Chair of Marketing and Commerce |
Licence (German): | Copyright this PhD thesis |