Die wertorientierte Planung von Intangibles
Author: | Yvonne Schneider |
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URN: | urn:nbn:de:hbz:992-opus4-592 |
Subtitle (German): | eine Untersuchung am Beispiel des Kundenwerts |
Place of publication: | Kottenheim |
Referee: | Lutz Kaufmann, Peter-J. Jost |
Document Type: | Doctoral Thesis |
Language: | German |
Date of Publication (online): | 2016/05/30 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2006/09/01 |
Release Date: | 2016/05/30 |
Tag: | Immaterielles Wirtschaftsgut; Kundenwert; Planung; Wertorientierung |
Page Number: | 267 |
Institutes: | WHU Supply Chain Management Group / Chair of International Business & Supply Management |
Licence (German): | Copyright this PhD thesis |