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Die wertorientierte Planung von Intangibles

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Metadaten
Author:Yvonne Schneider
URN:urn:nbn:de:hbz:992-opus4-592
Subtitle (German):eine Untersuchung am Beispiel des Kundenwerts
Place of publication:Kottenheim
Referee:Lutz Kaufmann, Peter-J. Jost
Document Type:Doctoral Thesis
Language:German
Date of Publication (online):2016/05/30
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2006/09/01
Release Date:2016/05/30
Tag:Immaterielles Wirtschaftsgut; Kundenwert; Planung; Wertorientierung
Page Number:267
Institutes:WHU Supply Chain Management Group / Chair of International Business & Supply Management
Licence (German):Copyright this PhD thesis