• search hit 27 of 31
Back to Result List

Portfolio orientation in new product development

  • Past research has identified innovation portfolio management as a key success factor for a firm’s new product development process. However, the relevant literature falls short in considering the strategic scope of innovation portfolio decision-making. To take a first step in this direction, Marcel Coulon defines the construct of ‘portfolio orientation’ as a strategic orientation. He develops a conceptual framework to identify performance effects of portfolio-oriented decision-making for new product development programs. Based on data of more than 200 German companies, he presents three papers. First, he addresses contingencies for portfolio orientation effectiveness to help understand interactions of formal innovation management with new product development issues inside and outside firm boundaries. Second, he identifies best performing portfolio types for specific levels of portfolio management formalization. Third, a variety of antecedents and their impact on a firm’s portfolio orientation are presented. Accordingly, the book is equally relevant for practitioners and academics in the fields of research and development management and innovation management, as well as strategic marketing management.

Download full text files

Export metadata

Additional Services

Search Google Scholar Statistics
Metadaten
Author:Marcel Coulon
URN:urn:nbn:de:hbz:992-opus4-1406
Subtitle (English):a paper series
Publisher:WHU / Chair of Technology and Innovation Management
Place of publication:Vallendar
Referee:Holger Ernst, Jürgen Weber
Document Type:Doctoral Thesis
Language:English
Date of Publication (online):2016/06/20
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2012/11/28
Release Date:2016/06/20
Tag:Portfolio-Management; Produktentwicklung
Page Number:120
Institutes:WHU Entrepreneurship and Innovation Group / Chair of Technology and Innovation Management
Licence (German):Copyright this PhD thesis