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Customer Relationship Management-Controlling

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Metadaten
Author:Daniela Doll
URN:urn:nbn:de:hbz:992-opus4-1379
Subtitle (German):Gestaltungsansätze für die Rationalitätssicherung
Place of publication:Vallendar
Referee:Jürgen Weber, Martin FassnachtORCiD
Document Type:Doctoral Thesis
Language:German
Date of Publication (online):2016/06/20
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2012/07/06
Release Date:2016/06/20
Tag:Controlling; Kundenmanagement; Rationalität
Page Number:372
Institutes:WHU Management Group / Institute of Management Accounting and Control
Licence (German):Copyright this PhD thesis