A framework for servitization
Author: | Xin Jiang |
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URN: | urn:nbn:de:hbz:992-opus4-8194 |
Subtitle (English): | enhance value proposition through customer engagement |
Publisher: | WHU - Otto Beisheim School of Management |
Place of publication: | Vallendar |
Referee: | Mei Wang, Sven-Volker Rehm |
Document Type: | Doctoral Thesis |
Language: | English |
Date of Publication (online): | 2020/06/24 |
Date of first Publication: | 2020/06/24 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2020/01/13 |
Release Date: | 2020/06/24 |
Tag: | Dienstleistungsangebot; Digitalisierung; Nutzenversprechen; PPS Digitalization; PPS; Service; Value proposition |
Page Number: | 135 S. |
Institutes: | WHU Finance & Accounting Group / Chair of Behavioral Finance |
Licence (German): | Copyright this PhD thesis |