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Dancing with the dragon
Author: | Sascha L. Schmidt, Dominik Schreyer, Caroline Päffgen |
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URN: | urn:nbn:de:hbz:992-opus4-5711 |
Subtitle (English): | the quest for the Chinese football consumer |
Series (Serial Number): | CSM Research Report (2017) |
Publisher: | WHU - Otto Beisheim School of Management |
Place of publication: | Düsseldorf |
Document Type: | Book |
Language: | English |
Date of Publication (online): | 2018/02/27 |
Year of first Publication: | 2017 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Release Date: | 2018/02/27 |
Tag: | China; Fussball; Fussballfan; Verbraucher China; Consumer; Football; Football fan |
Page Number: | 46 |
Institutes: | WHU Centers / Center for Sports and Management |
Licence (German): | Copyright for this publication |