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Strategische und organisatorische Herausforderungen der internationalen Marktbearbeitung
Author: | Alexander Schudey |
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URN: | urn:nbn:de:hbz:992-opus4-577 |
Subtitle (German): | konzeptionelle und metaanalytische Synthesen ausgewählter Forschungsfelder |
Place of publication: | Vallendar |
Referee: | Ove Jensen, Martin FassnachtORCiD |
Document Type: | Doctoral Thesis |
Language: | German |
Date of Publication (online): | 2016/05/30 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2010/12/17 |
Release Date: | 2016/05/30 |
Tag: | Internationales Marketing; Marktbearbeitung |
Page Number: | 229 |
Institutes: | WHU Marketing and Sales Group / Chair of Sales Management and Business-to-Business Marketing |
Licence (German): | Copyright this PhD thesis |