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Strategische und organisatorische Herausforderungen der internationalen Marktbearbeitung

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Metadaten
Author:Alexander Schudey
URN:urn:nbn:de:hbz:992-opus4-577
Subtitle (German):konzeptionelle und metaanalytische Synthesen ausgewählter Forschungsfelder
Place of publication:Vallendar
Referee:Ove Jensen, Martin FassnachtORCiD
Document Type:Doctoral Thesis
Language:German
Date of Publication (online):2016/05/30
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2010/12/17
Release Date:2016/05/30
Tag:Internationales Marketing; Marktbearbeitung
Page Number:229
Institutes:WHU Marketing and Sales Group / Chair of Sales Management and Business-to-Business Marketing
Licence (German):Copyright this PhD thesis