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- Changes in the regulatory framework allow German business schools to select an important part of their students by themselves for the first time through entrance exams. We analyze if the students participating in these entrance exams differ from average first-year business students and which factors influence their choice of a business school. A separate analysis for a cluster of very highly motivated students reveals that for these students a short study time and a practical Orientation are of utmost importance as decision criteria. We derive suggestions for German business schools that want to target this specific segment of students.
Author: | Thomas Hutzschenreuter, Christiane Mück, Stefan Heidrich, Anika Radloff |
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URN: | urn:nbn:de:hbz:992-opus4-6201 |
Subtitle (English): | an empirical investigation of business school choice by highpotential German students |
Series (Serial Number): | WHU-Forschungspapier (101a) |
Publisher: | Wissenschaftliche Hochschule für Unternehmensführung (WHU) Otto-Beisheim-Hochschule |
Place of publication: | Vallendar |
Document Type: | Working Paper |
Language: | English |
Date of Publication (online): | 2018/04/06 |
Date of first Publication: | 2004/09/01 |
Release Date: | 2018/04/06 |
Tag: | Deutschland; Student; Studienfachwahl; Wirtschaftshochschule Business school; Choice of field of study; Germany; Student |
Page Number: | 22 |
Institutes: | WHU Management Group / Chair of Corporate Strategy and Governance |
Licence (German): | Copyright for this publication |