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  • Changes in the regulatory framework allow German business schools to select an important part of their students by themselves for the first time through entrance exams. We analyze if the students participating in these entrance exams differ from average first-year business students and which factors influence their choice of a business school. A separate analysis for a cluster of very highly motivated students reveals that for these students a short study time and a practical Orientation are of utmost importance as decision criteria. We derive suggestions for German business schools that want to target this specific segment of students.

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Metadaten
Author:Thomas Hutzschenreuter, Christiane Mück, Stefan Heidrich, Anika Radloff
URN:urn:nbn:de:hbz:992-opus4-6201
Subtitle (English):an empirical investigation of business school choice by highpotential German students
Series (Serial Number):WHU-Forschungspapier (101a)
Publisher:Wissenschaftliche Hochschule für Unternehmensführung (WHU) Otto-Beisheim-Hochschule
Place of publication:Vallendar
Document Type:Working Paper
Language:English
Date of Publication (online):2018/04/06
Date of first Publication:2004/09/01
Release Date:2018/04/06
Tag:Deutschland; Student; Studienfachwahl; Wirtschaftshochschule
Business school; Choice of field of study; Germany; Student
Page Number:22
Institutes:WHU Management Group / Chair of Corporate Strategy and Governance
Licence (German):Copyright for this publication