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Targeting and empowering users in a digital era

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Metadaten
Author:Simon A. Stolz
URN:urn:nbn:de:hbz:992-opus4-9365
Publisher:WHU - Otto Beisheim School of Management
Place of publication:Vallendar
Referee:Christian Schlereth, Dries Faems
Document Type:Doctoral Thesis
Language:English
Date of Publication (online):2022/10/05
Date of first Publication:2022/10/05
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2021/09/09
Release Date:2022/10/05
Tag:Marktforschung; Online-Marketing; Soziale Medien
Ego network; Marketing research; Online marketing; Social network
Page Number:105
Institutes:WHU Marketing and Sales Group / Chair of Digital Marketing
Licence (German):Copyright this PhD thesis