Perceived product newness from the consumer´s perspective
Author: | Modan Huang |
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URN: | urn:nbn:de:hbz:992-opus4-8275 |
Subtitle (English): | literature review and empirical analyses |
Publisher: | WHU - Otto Beisheim School of Management |
Place of publication: | Vallendar |
Referee: | Martin Fassnacht, Christian Schlereth |
Document Type: | Doctoral Thesis |
Language: | English |
Date of Publication (online): | 2020/09/22 |
Date of first Publication: | 2020/09/22 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2020/04/14 |
Release Date: | 2020/09/22 |
Tag: | Nachfrageverhalten; Produktentwicklung; Verbraucher Consumer; Consumer behavior; Marketing; New product development |
Page Number: | 144 |
Institutes: | WHU Marketing and Sales Group / Otto Beisheim Endowed Chair of Marketing and Commerce |
Licence (German): | Copyright this PhD thesis |