Targeting and empowering users in a digital era
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| Author: | Simon A. Stolz |
|---|---|
| URN: | urn:nbn:de:hbz:992-opus4-9365 |
| Publisher: | WHU - Otto Beisheim School of Management |
| Place of publication: | Vallendar |
| Referee: | Christian Schlereth, Dries Faems |
| Document Type: | Doctoral Thesis |
| Language: | English |
| Date of Publication (online): | 2022/10/05 |
| Date of first Publication: | 2022/10/05 |
| Publishing Institution: | WHU - Otto Beisheim School of Management |
| Granting Institution: | WHU - Otto Beisheim School of Management |
| Date of final exam: | 2021/09/09 |
| Release Date: | 2022/10/05 |
| Tag: | Marktforschung; Online-Marketing; Soziale Medien Ego network; Marketing research; Online marketing; Social network |
| Page Number: | 105 |
| Institutes: | WHU Marketing and Sales Group / Chair of Digital Marketing |
| Licence (German): |  Copyright this PhD thesis |
