Detecting and facing information demand for new target groups such as start-up founders

  • Future oriented libraries can make use of the current start-up trend. An orientation towards new and unorthodox target groups can lead to an enhanced extension of demand and can emphasize the status of libraries. The library of the WHU – Otto Beisheim School of Management is considering to involve a new target group, start-up founders amongst their alumni. To that end, a survey was carried out and evaluated in cooperation with the Institute of Information Science at the TH Köln – University of Applied Sciences in form of a bachelor thesis, which this article is based upon. Here, a structured pre-analysis tries to determine the demand of this specific target group (founders) and develops a concept to serve the demand of this target group specifically. The example of the case study illustrates a method for target groups specific information demand and also checks the consequences for libraries and their services who venture out of their regular clientele.

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Author:Ragna Seidler-de Alwis, Julia Grefkes
Parent Title (German):Bibliothek Forschung und Praxis
Subtitle (English):a case study at the WHU Library
Document Type:Article
Date of Publication (online):2021/05/18
Publishing Institution:WHU - Otto Beisheim School of Management
Release Date:2021/05/18
Tag:Bibliothek; Fallstudie; Informationsbedürfnis; Start-up-Unternehmen; Universität; Unternehmensgründer; WHU - Otto Beisheim School of Management
Case study; Founder; Information need; Library; Start-up enterprise; University; WHU - Otto Beisheim School of Management
First Page:216
Last Page:222
Institutes:WHU Library
Licence (German):Copyright for this publication