Perceived product newness from the consumer´s perspective

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Metadaten
Author:Modan Huang
URN:urn:nbn:de:hbz:992-opus4-8275
Subtitle (English):literature review and empirical analyses
Publisher:WHU - Otto Beisheim School of Management
Place of publication:Vallendar
Referee:Martin Fassnacht, Christian Schlereth
Document Type:Doctoral Thesis
Language:English
Date of Publication (online):2020/09/22
Date of first Publication:2020/09/22
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2020/04/14
Release Date:2020/09/22
Tag:Nachfrageverhalten; Produktentwicklung; Verbraucher
Consumer; Consumer behavior; Marketing; New product development
Pagenumber:144
Institutes:WHU Marketing and Sales Group / Otto Beisheim Endowed Chair of Marketing and Commerce
Licence (German):Copyright this PhD thesis