Antecedents of marketing performance in recession

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Author:Maximilian Niederhofer
URN:urn:nbn:de:hbz:992-opus4-709
Place of publication:Vallendar
Referee:Manfred Krafft, Holger Ernst
Document Type:Doctoral Thesis
Language:English
Date of Publication (online):2016/06/06
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2006/10/20
Release Date:2016/06/06
Tag:Entwicklung; Leistungsbilanz; Marketing; Rezession
Pagenumber:204
Institutes:WHU Entrepreneurship and Innovation Group / Chair of Technology and Innovation Management
Licence (German):License LogoDissertation (gemäß Promotionsordnung WHU und KMK-Grundsätzen)