FMCG marketing and sales
Author: | Alexander René Schmutzler |
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URN: | urn:nbn:de:hbz:992-opus4-1806 |
Subtitle (English): | organizing trade marketing, category management, and shopper marketing |
Publisher: | Selbstverlag |
Place of publication: | Vallendar |
Referee: | Ove Jensen, Martin FassnachtORCiD |
Document Type: | Doctoral Thesis |
Language: | English |
Date of Publication (online): | 2016/08/24 |
Date of first Publication: | 2016/08/24 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2015/06/01 |
Release Date: | 2016/08/24 |
Tag: | Lieferantenmanagement; Marketing; Shopper-Marketing; Warengruppenmanagement |
Page Number: | 271 |
Institutes: | WHU Marketing and Sales Group / Chair of Sales Management and Business-to-Business Marketing |
Licence (German): | Copyright this PhD thesis |