FMCG marketing and sales

Download full text files

Export metadata

Additional Services

Search Google Scholar Statistics
Metadaten
Author:Alexander René Schmutzler
URN:urn:nbn:de:hbz:992-opus4-1806
Subtitle (English):organizing trade marketing, category management, and shopper marketing
Publisher:Selbstverlag
Place of publication:Vallendar
Referee:Ove Jensen, Martin FassnachtORCiD
Document Type:Doctoral Thesis
Language:English
Date of Publication (online):2016/08/24
Date of first Publication:2016/08/24
Publishing Institution:WHU - Otto Beisheim School of Management
Granting Institution:WHU - Otto Beisheim School of Management
Date of final exam:2015/06/01
Release Date:2016/08/24
Tag:Lieferantenmanagement; Marketing; Shopper-Marketing; Warengruppenmanagement
Page Number:271
Institutes:WHU Marketing and Sales Group / Chair of Sales Management and Business-to-Business Marketing
Licence (German):Copyright this PhD thesis