TY - THES A1 - Huang, Modan T1 - Perceived product newness from the consumerĀ“s perspective KW - Produktentwicklung KW - New product development KW - Marketing KW - Verbraucher KW - Consumer KW - Nachfrageverhalten KW - Consumer behavior Y1 - 2020 UR - https://opus4.kobv.de/opus4-whu/frontdoor/index/index/docId/827 UR - https://nbn-resolving.org/urn:nbn:de:hbz:992-opus4-8275 PB - WHU - Otto Beisheim School of Management CY - Vallendar ER -