@misc{HutzschenreuterEspelSchneemann2018, author = {Thomas Hutzschenreuter and Philipp Espel and Arne Schneemann}, title = {Konfiguration von Marketing-Mixen in Musik und Film}, institution = {Chair of Corporate Strategy and Governance}, series = {WHU-Forschungspapier}, number = {103}, type = {workingpaper}, pages = {28}, year = {2018}, }