TY - THES A1 - Weber, Verena T1 - Dual orientation research: collision or collusion? KW - Marktforschung KW - Marketing research KW - Beziehungsmarketing KW - Relationship marketing Y1 - 2019 UR - https://opus4.kobv.de/opus4-whu/frontdoor/index/index/docId/752 UR - https://nbn-resolving.org/urn:nbn:de:hbz:992-opus4-7520 PB - WHU - Otto Beisheim School of Management CY - Vallendar ER -