TY - GEN A1 - Duong, Giang A1 - Kryut, Benjamin A1 - Schönherr, Patrick T1 - Deal Logic BB&T / SunTrust N2 - Two regional retail banks merging to become the 6th largest bank in the US sounds very much like inorganic growth. After all, that is how Chemical Bank, Manufacturer's Hanover Trust Company, Chase Manhattan Bank and J.P. Morgan became one of the largest banks in the world today. But an aspect which is more relevant today than ever is inorganic growth enabling organic growth. Scalability applies to technology on the revenue side as well as on the cost side and gives larger banks a crucial competitive advantage. The strategic option of consolidation seems to be something which was long overdue, considering the dynamic market environment. T3 - Deal Logic - 2019-03-01 KW - BB&T Corp KW - BB&T Corp KW - SunTrust Banks Inc KW - SunTrust Banks Inc KW - Firmenfusion KW - Company merger Y1 - 2019 UR - https://opus4.kobv.de/opus4-whu/frontdoor/index/index/docId/760 UR - https://nbn-resolving.org/urn:nbn:de:hbz:992-opus4-7600 UR - https://www.whufinancesociety.com/deal-logic VL - 2019 IS - 03-01 PB - WHU Finance Society e. V. CY - Vallendar ER -