@misc{BartlFuellerErnstetal.2018, author = {Michael Bartl and Johann F{\"u}ller and Holger Ernst and Hans M{\"u}hlbacher}, title = {Managerial perspectives on virtual customer integration}, institution = {Chair of Technology and Innovation Management}, series = {WHU-Forschungspapier}, number = {093}, type = {workingpaper}, pages = {23}, year = {2018}, }