@misc{ErnstSawhneyDubiel2018, author = {Holger Ernst and Mohanbir S. Sawhney and Anna T. Dubiel}, title = {Reverse the flow of the Ganges}, institution = {Chair of Technology and Innovation Management}, series = {WHU-Forschungspapier}, number = {124}, type = {workingpaper}, pages = {20}, year = {2018}, }