TY - GEN A1 - Ajay, Simran A1 - Hess, Philipp A1 - Wess, Vincent A1 - Zhang, Tracy T1 - Deal Logic Amer Sports / Anta Sports N2 - In this competitive world, a company has to keep evolving – either by expansion and/or by diversification. Particularly looking at the sporting industry, the former nowadays is a necessity. With a market size of USD 60bn, the global sporting goods market is growing rapidly. Every company in the industry has to be agile to avoid being disrupted. The acquisition of Amer Sports by Anta Sports reflects this line of thought. Founded three decades ago as a low-cost manufacturer for global brands, Anta is now aiming to rival Adidas and Nike with its planned USD 6.3bn takeover. T3 - Deal Logic - 2019-03-29 KW - Amer Sports Oyj KW - Amer Sports Oyj KW - Anta Sports Products Ltd KW - Anta Sports Products Ltd KW - Firmenfusion KW - Company merger Y1 - 2019 UR - https://opus4.kobv.de/opus4-whu/frontdoor/index/index/docId/759 UR - https://nbn-resolving.org/urn:nbn:de:hbz:992-opus4-7595 UR - https://www.whufinancesociety.com/deal-logic VL - 2019 IS - 03-29 PB - WHU Finance Society e. V. CY - Vallendar ER -