Informatik und Kommunikation
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Die Generation Y, als Repräsentantin der aktuell jüngsten Belegschaftsgruppe in Unternehmen, ist Gegenstand des Interesses von Wissenschaft und Praxis gleichermaßen. Um ihre Ziele, Wertvorstellungen und Karriereorientierung empirisch zu überprüfen und mit den bestehenden Stereotypen zu vergleichen, hat das Kienbaum Institut @ ISM für Leadership & Transformation im Jahr 2015 eine Befragung unter 601 Absolventen von Bachelor- und Masterstudiengängen durchgeführt. Die Analyse der gewonnenen Daten mündete in die Entwicklung einer Vier-Felder-Matrix, mithilfe derer sich die Befragten zu einem von vier Absolvententypen zuordnen ließen. Das ursprünglich eher als homogen beschriebene Konzept der Generation Y ist damit für Absolventen zu einem heterogenen Konzept weiterentwickelt worden. Die Darstellung der Vier-Felder-Matrix als Kernergebnis der Absolventenstudie, die Interpretation der Befundmuster sowie die daraus abgeleiteten Implikationen für das Demografiemanagement sind Inhalte des vorliegenden Beitrags.
Background: Priority during the SARS-CoV2 pandemic is that employees need to be protected from infection risks and business activities need to be ensured. New virus variants with increased infection risks require an evolved risk strategy.
Material and methods: Several standard measures such as testing, isolation and quarantine are com-bined to a novel risk strategy. Epidemiological model calculations and scientific knowledge about the course of SARS-CoV2 infectivity are used to optimize this strategy. The procedure is implemented in an easy-to-use calculator based on Excel.
Layout in practice and results: Alternative combinations of measures and practical aspects are dis-cussed. Example calculations are used to demonstrate the effect of the discussed measures.
Conclusion: That quarantine calculator derived from these principles enables even non-specialists to perform a differentiated risk analysis and to introduce optimized measures. Targeted testing routines and alternative measures ensure staff availability.
Wissenschaftliches Arbeiten
(2016)
IT-Schutzmaßnahmen sind kein Selbstzweck. Mit Hilfe von IT-Schutzmaßnahmen kann das Risiko bei der Nutzung von IT-System reduziert werden. In diesem Artikel werden die Kosten der IT-Schutzmaßnahmen aus unterschiedlichen Blickwinkeln betrachtet. Da eine IT-Schutzmaßnahme eine Investition für die Zukunft ist, sollten die Kosten-Nutzen-Aspekte schon bei der Planung besonders berücksichtigt werden.
KI-Lösungen und -Systemen wird im wirtschaftlichen sowie gesellschaftlichen Kontext zunehmend Bedeutung beigemessen. Doch aufgrund damit verbundener Implikationen darf die Diskussion hinsichtlich der Verantwortung beispielsweise mit Blick auf die Haftung für die Verursachung von Schäden nicht ausbleiben. Die Frage ist jedoch: Wer trägt die Verantwortung wofür? Insbesondere unter dem Aspekt, dass sich Verantwortung nicht umfassend reglementieren lässt. Zur Beantwortung und entsprechender Handlungsweise bedarf es hier eines gemeinsamen Spielverständnisses aller Beteiligten – denn nur so lässt sich gewährleisten, dass KI verantwortungsvoll eingesetzt werden kann, auch mit Blick auf die Zukunft. Im Beitrag wird hierfür ein Lösungsansatz vorgestellt.
Using AI adequately is necessary for user companies to remain competitive. Studies show that nevertheless many companies are hesitant in this regard. In relation to the assumption that people’s ability to act is influenced by a lack of trust, particularly in the context of AI, we conducted a study as part of the TrustKI research project to analyze which factors are relevant to documenting trustworthiness in the context of AI. Our evaluation revealed that users demand holistic transparency; the provision of relevant information on the AI solution and proof of technical expertise is not sufficient to build trust, but there is a demand from users for specific information about the respective company. Based on the generally recognized components, we were able to identify further dimensions to provide the required information even more precisely. Thus, the study allows us to propose a preliminary set of information requirements for AI providers.
ABSTRACT
Trust is important for collaboration. In hybrid teams of humans and robots, trust enables smooth collaboration and reduces risks. Just as collaboration between humans and robots differs from interpersonal collaboration, so does the nature of trust in human-robot interaction (HRI). Therefore, further investigations on trust formation and dissolution in HRI, factors affecting it, and means for keeping trust on an appropriate level are needed. However, our knowledge of interpersonal trust and trust in autonomous agents cannot be transferred directly to HRI. In this paper, we present a study with 32 participants on trust formation and dissolution as well as forecasting to influence trust in an industry robot. Results show differences in dynamics and factors of trust formation and dissolution. Additionally, we find that the effect of forecasting on trust depends on task success. These findings support the design of trustful human-robot interaction and corresponding robotic team members.
Triumph der Ästhetik
(2006)
Wie wählen Nachrichtenmedien aus, worüber sie berichten? Dieser Frage versuchen Nachrichtenwertforschende seit vielen Jahren auf den Grund zu gehen. Die Nachrichtenwertforschung ist eine der traditionsreichsten Forschungsrichtungen der Journalismusforschung, die bis zum heutigen Tag aktuell ist. Begründet wurde sie bereits in den 1920er-Jahren von Walter Lippmann, internationale Bekanntheit erfuhr sie durch Johan Galtung und Mari Holmboe Ruge, die 1965 eine Liste von Nachrichtenfaktoren entwickelten und diese empirisch überprüften. Es folgten unzählige empirische Untersuchungen zu diesem Thema, die sich an einer Weiterentwicklung der Theorie versuchten. Der vorliegende Beitrag gibt einen Überblick über die Entwicklungsgeschichte der Nachrichtenwertforschung und skizziert, was Forschende heutzutage an der Thematik interessiert.
The disruptive nature of the changing media landscape and technology-driven advances in communication have led to innovative ways of organizing work in the information and communication industry. This reorganization of work is reflected in the concept of New Work, which rethinks working concepts, styles, and employee behavior. Based on a survey among staff in the information and communication industry (n = 380), this study investigates the status quo of the implementation of New Work measures and their effectiveness in helping companies reach organizational goals. The results show that New Work measures are widely adopted although there is still unused potential. Moreover, the study demonstrates that the implementation of New Work measures supports companies in achieving New Work goals as well as overall organizational goals in the contexts of agile management, change management, internal communication, and evaluation.
Sustainability communication as an increasingly circumscribable research field grounds in communication, management and marketing concepts. This chapter focuses on communication of sustainability, sustainable consumption and green claiming and discusses the effects of non-transparent sustainability communication and greenwashing. It specifically presents a study on how the suspicion of greenwashing in green advertising affects attitudes towards the ad and the brand, as well as the purchase intention. The affect transfer hypothesis is used as a model to understand advertising effects in this context. Additionally, this study delves into potential influencing factors on suspicion of greenwashing, such as the type of green advertising and the “lifestyle of health and sustainability” (LOHAS). The research question is addressed through a quantitative experimental online survey. The results demonstrate that the suspicion of greenwashing has a negative effect on attitude towards the ad and on attitude towards the brand, as well as on purchase intention. The chapter therefore offers new insights into one of the critical aspects of strategic sustainable communication and lays the groundwork for future research on “washing” (green, pink, rainbow, etc.) and the need for re-framing sustainability in business-consumer discourses.
This Article introduces two research projects towards assistive robotic arms for people with severe body impairments. Both projects aim to develop new control and interaction designs to promote accessibility and a better performance for people with functional losses in all four extremities, e.g. due to quadriplegic or multiple sclerosis. The project MobILe concentrates on using a robotic arm as drinking aid and controlling it with smart glasses, eye-tracking and augmented reality. A user oriented development process with participatory methods were pursued which brought new knowledge about the life and care situation of the future target group and the requirements a robotic drinking aid needs to meet. As a consequence the new project DoF-Adaptiv follows an even more participatory approach, including the future target group, their family and professional caregivers from the beginning into decision making and development processes within the project. DoF-Adaptiv aims to simplify the control modalities of assistive robotic arms to enhance the usability of the robotic arm for activities of daily living. lo decide on exemplary activities, like eating or open a door, the future target group, their family and professional caregivers are included in the decision making process. Furthermore all relevant stakeholders will be included in the investigation of ethical, legal and social implications as well as the identification of potential risks. This article will show the importance of the participatory design for the development and research process in MobILe and DoF-Adaptiv.

