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Institute
Der Datenjournalismus wird gleichermaßen stark in der Nachrichtenbranche beobachtet und in der Journalismusforschung reflektiert. Dieser Beitrag beschreibt das Phänomen zunächst im Kontext des Megatrends der Automatisierung des Journalismus. Anschließend wird die erste Trendstudie zum Da-tenjournalismus in Deutschland vorgestellt: Die Berufsfeldstudie war 2012 und 2019 im Feld. Die ge-wählten Items ermöglichen einen Längsschnitt-Vergleich der Entwicklung des Datenjournalismus. Bei einem Vergleich mit den nationalen Daten der „Worlds of Journalism Study“ werden weitere Gemein-samkeiten und Unterschiede deutlich. Die Ergebnisse zeigen, dass sich der Datenjournalismus in Deutschland zunehmend institutionalisiert hat und Datenjournalist:innen sich stark einem investigati-ven politischen Journalismus verpflichtet fühlen.
Media Brand Management
(2022)
The management of media brands faces challenges. In order to be able to point out possible solutions, this article first explains the concept and the nature of “media brands.” Subsequently, various theoretical approaches to the explanation of media brands and their management are presented. Regardless of theoretical preferences, it is important to keep in mind the brand-strategic complexity of media management that is subsequently described. Due to their specificity, special attention is paid to the basic strategic positioning options and to the communication management of media brands. In this way, the special features of media brand management become clear in comparison with other products and services.
Sustainability communication as an increasingly circumscribable research field grounds in communication, management and marketing concepts. This chapter focuses on communication of sustainability, sustainable consumption and green claiming and discusses the effects of non-transparent sustainability communication and greenwashing. It specifically presents a study on how the suspicion of greenwashing in green advertising affects attitudes towards the ad and the brand, as well as the purchase intention. The affect transfer hypothesis is used as a model to understand advertising effects in this context. Additionally, this study delves into potential influencing factors on suspicion of greenwashing, such as the type of green advertising and the “lifestyle of health and sustainability” (LOHAS). The research question is addressed through a quantitative experimental online survey. The results demonstrate that the suspicion of greenwashing has a negative effect on attitude towards the ad and on attitude towards the brand, as well as on purchase intention. The chapter therefore offers new insights into one of the critical aspects of strategic sustainable communication and lays the groundwork for future research on “washing” (green, pink, rainbow, etc.) and the need for re-framing sustainability in business-consumer discourses.

