<?xml version="1.0" encoding="utf-8"?>
<export-example>
  <doc>
    <id>1836</id>
    <completedYear>2016</completedYear>
    <publishedYear>2016</publishedYear>
    <thesisYearAccepted/>
    <language>deu</language>
    <pageFirst/>
    <pageLast/>
    <pageNumber>27</pageNumber>
    <edition/>
    <issue/>
    <volume/>
    <type>bookpart</type>
    <publisherName>Springer</publisherName>
    <publisherPlace>Wiesbaden</publisherPlace>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2018-02-05</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="deu">Management von Medienmarken</title>
    <parentTitle language="deu">Handbuch Medienökonomie</parentTitle>
    <identifier type="doi">https://doi.org/10.1007/978-3-658-09632-8_21-1</identifier>
    <identifier type="isbn">978-3-658-09632-8</identifier>
    <licence>© Alle Rechte vorbehalten</licence>
    <author>Jörg Tropp</author>
    <author>Stefan Weinacht</author>
    <collection role="institutes" number="FB 3">Informatik und Kommunikation</collection>
    <thesisPublisher>Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen</thesisPublisher>
  </doc>
</export-example>
