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  <doc>
    <id>3284</id>
    <completedYear>2019</completedYear>
    <publishedYear>2019</publishedYear>
    <thesisYearAccepted/>
    <language>eng</language>
    <pageFirst>14</pageFirst>
    <pageLast>31</pageLast>
    <pageNumber/>
    <edition/>
    <issue>2 (Gender in Design – The GREAT Small. Other – Different – Willful)</issue>
    <volume/>
    <type>article</type>
    <publisherName/>
    <publisherPlace/>
    <creatingCorporation/>
    <contributingCorporation/>
    <belongsToBibliography>0</belongsToBibliography>
    <completedDate>2019-11-20</completedDate>
    <publishedDate>--</publishedDate>
    <thesisDateAccepted>--</thesisDateAccepted>
    <title language="eng">The Social Significance of Gender Codes in Current Web Design</title>
    <abstract language="eng">The article highlights gender codes in design, particularly in web design, by means of current examples. Different aspects of gender-specific design are looked at in detail and their inherent problems discussed: on the one hand the development of a special solution (gender-specific for women), on the other hand, web design with reduced functionality and simplification of information (i.e. image representation) which sometimes even leads to a negation of technology. The article illustrates that gender codes and stereotypical role models can be embodied on different design levels of web design (use and artefact): in structure/navigation, in creative elements by the use of shape, colour and imagery and on a textual level. These design decisions have an impact on the power of users to act, their individual gender identity and the structural gender identity/social perception of gender. The article demonstrates that gender codes in current web design are very present and aims to sensitize the topic.</abstract>
    <parentTitle language="eng">Cubic Journal</parentTitle>
    <identifier type="issn">2589-7098</identifier>
    <identifier type="urn">urn:nbn:de:hbz:1010-opus4-32842</identifier>
    <enrichment key="opus.doi.autoCreate">false</enrichment>
    <enrichment key="opus.urn.autoCreate">true</enrichment>
    <licence>Creative Commons - Namensnennung - Keine Bearbeitung</licence>
    <author>Claudia Herling</author>
    <author>Katja M. Becker</author>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>design process</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>gender-specific design</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>composition</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>gender-sensitive design</value>
    </subject>
    <subject>
      <language>eng</language>
      <type>uncontrolled</type>
      <value>gender stereotypes</value>
    </subject>
    <collection role="institutes" number="FB 3">Informatik und Kommunikation</collection>
    <thesisPublisher>Westfälische Hochschule Gelsenkirchen Bocholt Recklinghausen</thesisPublisher>
    <file>https://opus4.kobv.de/opus4-w-hs/files/3284/CubicJournal-GenderInDesign.pdf</file>
  </doc>
</export-example>
