@misc{Weinacht2016, author = {Weinacht, Stefan}, title = {Empirische Methoden (Lernbrief der Technischen Akademie Wuppertal)}, pages = {68}, year = {2016}, language = {de} } @misc{Weinacht2016, author = {Weinacht, Stefan}, title = {Kommunikationswissenschaft}, pages = {1239}, year = {2016}, subject = {Kommunikationswissenschaft}, language = {de} } @misc{Weinacht2016, author = {Weinacht, Stefan}, title = {Medienforschung}, pages = {1135}, year = {2016}, subject = {Medienforschung}, language = {de} } @incollection{Weinacht2015, author = {Weinacht, Stefan}, title = {Marketing Communication of Media Brands: A Literature Review}, series = {Handbook of Media Branding}, booktitle = {Handbook of Media Branding}, editor = {Siegert, Gabriele and F{\"o}rster, Kati and Chan-Olmsted, Sylvia M. and Ots, Mart}, publisher = {Springer International Publ.}, address = {Cham [u.a.]}, isbn = {978-3-319-18235-3}, doi = {10.1007/978-3-319-18236-0_16}, publisher = {Westf{\"a}lische Hochschule Gelsenkirchen Bocholt Recklinghausen}, pages = {231 -- 249}, year = {2015}, language = {en} } @misc{Weinacht2016, author = {Weinacht, Stefan}, title = {Empirische Methoden}, pages = {927}, year = {2016}, language = {de} } @misc{Weinacht2016, author = {Weinacht, Stefan}, title = {Wissenschaftliches Arbeiten}, pages = {390}, year = {2016}, subject = {Wissenschaftliches Arbeiten}, language = {de} } @misc{Weinacht2017, author = {Weinacht, Stefan}, title = {Medienforschung}, pages = {68}, year = {2017}, subject = {Medienforschung}, language = {de} } @misc{Weinacht2016, author = {Weinacht, Stefan}, title = {Foliensatz Branding}, pages = {361}, year = {2016}, subject = {Branding}, language = {de} } @inproceedings{Weinacht2014, author = {Weinacht, Stefan}, title = {Media brands and its marketing communication. Media branding view}, series = {Konferenz: The Evolution of Media Branding - Locating an Interdisciplinary Research Area. 6.-7. Februar 2014 in Z{\"u}rich}, booktitle = {Konferenz: The Evolution of Media Branding - Locating an Interdisciplinary Research Area. 6.-7. Februar 2014 in Z{\"u}rich}, year = {2014}, language = {de} } @incollection{Weinacht2018, author = {Weinacht, Stefan}, title = {Journalismus \& Werbung. Zur Trennung von redaktionellen Inhalten und kommerzieller Kommunikation}, series = {Handbuch Medien{\"o}konomie}, booktitle = {Handbuch Medien{\"o}konomie}, editor = {Krone, Jan and Pellegrini, Tassilo}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-658-09632-8}, doi = {10.1007/978-3-658-09632-8_52-1}, publisher = {Westf{\"a}lische Hochschule Gelsenkirchen Bocholt Recklinghausen}, pages = {38}, year = {2018}, subject = {Marketing}, language = {de} }