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4 Essays on Sustainable Development and Organizations’ Response to Stakeholder’s Expectations
(2024)
As integral part of the society, environment, and economy, the organization’s survival and growth depend on legitimacy which reflects the social support and acceptance of its stakeholders, the institutions and individuals it interacts with. Organizations interact with internal and external stakeholder groups which not necessarily have the same legitimacy expectations. Due to several reasons, such as the adoption of new laws or the invention of new technologies, stakeholders’ expectations of legitimate actions can change in the course of time. Thus, to respond to changing stakeholder’s expectations, as integral part of a changing environment, is complex.
The main objective of this dissertation is to answer the research question: “How do organizations respond to changing stakeholder’s expectations in context of sustainable development?”. Building on two empirical settings with four essays, this dissertation provides insights into organizations’ responses as reaction to changing stakeholder expectations with regard to sustainable development. In particular, it takes a closer look on the interplay between internal stakeholders, such as employees, and external stakeholders, such as politics or customers. The first essay summarizes the organizational factors for the implementation of a research data management (RDM) system within higher education institutes (HEI) and how they interact with each other. Based on Leavitt’s (1965) classical model of organizational change, the essay provides an overview about the interrelation between the individual components that make up an RDM system. The second essay investigates how early career researchers within HEI make use of different respond strategies to the state, market, professional, and community logic in context of RDM. It provides insights how employees deal with changing environmental conditions and the organization’s response to them. The third essay analyses the shift from voluntary to mandatory sustainability reporting and demonstrates different strategies organizations adopt to respond to it. The fourth essay incorporates the findings of the third essay and investigates which factors influence the organization’s strategy
to respond. It focuses on the interface between the top management team and the chief executive officer.
This dissertation makes at least two overall contributions to management and organization studies research. First, it emphasizes the role of different stakeholder groups and their impact on the organizations’ activities. Second, this dissertation shows the value of connecting different theoretical approaches such as institutional logics, upper echelon theory, and organizational transparency research in context of organizational legitimacy and demonstrates that a nuanced view is necessary to understand the concept of organizational legitimacy. This cumulative dissertation is structured as follows. Part A is an introduction to the study organizational legitimacy. Part B contains the four essays.
Business ethics which has been in the focus of applied ethics for the last years has passed through several levels. Based on American socioeconomics first concepts were confirmed by the influence of sociological systems theory guaranteeing the framework for developing terms such as “sustainability” and “corporate social responsibility”. Even the Christian Churches have faced fundamental concepts of business ethics and dealt with them successfully. Considering either the Fair Trade Company GEPA or the certification Xertifix by MISEREOR, Christian Social Ethics and its pastoral work can keep up with any concept of business ethics nowadays.
Der Aufsatz richtet den Blick auf den Zusammenhang zwischen den Konsumenten und dem Grad ihrer ausgeübten Steuerungsfunktion auf den Markt, d.h. auf die Qualität der Waren und Dienstleistungen, wie besonders auch auf die Rahmenbedingungen ihrer Produktion oder Erbringung. Im Hinblick auf ein verantwortungsbewusstes Verhalten als Konsument wird aufgezeigt, inwiefern das Kaufen nicht nur ein wirtschaftlicher Akt, sondern immer auch eine moralische Handlung ist.
Technological advancements and new legal requirements are continuously changing the online data disclosure landscape in terms of both, the quantity and quality of data that firms can acquire. Nowadays, consumers are required to disclose personal data online multiple times a day and in a variety of different contexts, such as creating user profiles, online payment or using location-based services. Despite consumers’ increasing online privacy concerns, firms rely ever more strongly on consumer data that they convert into a competitive advantage through personalized product recommendations and targeted advertising. In an effort to encourage consumer data disclosure, many firms have focused on building trust as a way to counterbalance privacy concerns and mitigate risk perceptions. Correspondingly, marketing literature has continued to examine the interplay of trust and consumer privacy concerns. While the extant research has considerably advanced our understanding of the role of trust in privacy-related decision-making, the majority of studies has mainly focused on single-stage, dyadic disclosure settings and cognitive decision-making processes.
Against this background, the overarching goal of this thesis is to shed light on under-researched data disclosure contexts involving trust and to explore additional facets of the underlying decision-making processes. For example, considering pre- and post-disclosure stages when evaluating consumers’ data disclosure decisions allows for a more holistic picture of the decision-making process. Similarly, social media and sharing economy settings challenge the traditional assumption of purely dyadic consumer-firm data disclosure, thus extending traditional conceptualizations of trust. Across three independent essays, this thesis addresses the overarching research question of how the peculiarities of multi-stage and multi-actor settings shape consumers’ trust-based decision-making strategies.
Data has become a necessary resource for firm operations in the modern digital world, explaining their growing data gathering efforts. Due to this development, consumers are confronted with decisions to disclose personal data on a daily basis, and have become increasingly intentional about data sharing. While this reluctance to disclose personal data poses challenges for firms, at the same time, it also creates new opportunities for improving privacy-related interactions with customers. This dissertation advocates for a more holistic perspective on consumers’ privacy-related decision-making and introduces the consumer privacy journey consisting of three subsequent phases: pre data disclosure, data disclosure, post data disclosure. In three independent essays, I stress the importance of investigating data requests (i.e., the first step of this journey) as they represent a largely neglected, yet, potentially powerful means to influence consumers’ decision-making and decision-evaluation processes. Based on dual-processing models of decision-making, this dissertation focuses on both consumers’ cognitive and affective evaluations of privacy-related information: First, Essay 1 offers novel conceptualizations and operationalizations of consumers’ perceived behavioral control over personal data (i.e., cognitive processing) in the context of Artificial Intelligence (AI)-based data disclosure processes. Next, Essay 2 examines consumers’ cognitive and affective processing of a data request that entails relevance arguments as well as relevance-illustrating game elements. Finally, Essay 3 categorizes affective cues that trigger consumers’ affective processing of a data request and proposes that such cues need to fit with a specific data disclosure situation to foster long-term decision satisfaction. Collectively, my findings provide research and practice with new insights into consumers’ privacy perceptions and behaviors, which are particularly valuable in the context of complex, new (technology-enabled) data disclosure situations.
In the ongoing 21st century, low- and middle-income countries will face two health challenges that are thoroughly different from what these countries have been dealing with in preceding centuries. First, they are confronted with surging rates of non-communicable diseases (NCDs), and second, climate change will take its toll and is predicted to cause catastrophic health impairments and exacerbate chronic health conditions further. Both will pose a disproportionate health and economic burden on low- and middle-income countries, which are also the countries least able to cope with them. By threatening individual health and socioeconomic improvements, and by putting an immense burden on already constrained health care systems, they impede the progress in poverty reduction and widen health inequities between the rich and the poor.
Against this background, this thesis investigates the potential of NCD prevention and treatment measures in the context of Southeast Asia, with case studies in Indonesia. Specifically, it seeks to understand what kind of health interventions have the potential to be (cost-)effective considering the cultural background, lifestyle, health literacy and health system capacities in the region. Further, this thesis analyzes the interplay between NCDs and climate change and assesses the financial burden that both might pose in the decades to come. Hence, this thesis contributes to a better understanding of how the two health challenges of the 21st century, NCDs and climate change, can be addressed in the context of Southeast Asia and offers insights into what type of health policies and interventions can play a supportive role.
Due to their high numbers, refugees’ labour market inclusion has become an important topic for Germany in recent years. Because of a lack of research on meso-level actors’ influences on labour market inclusion and the transcendent role of organizations in modern societies, the article focuses on the German professional chambers’ role in the process of refugee inclusion. The study shows that professional chambers are intermediaries between economic actors, the government and refugees, which all follow their own logics and ideas of labour market inclusion (the state, the market and the community logic). The measures taken by professional chambers mainly reflect a governmental logic (to reduce refugee unemployment) combined with a market logic (to provide human resources to economic actors). A community logic (altruism) only comes into play as a rather unintended consequence of measures addressing the other two logics. The measures of two types of professional chambers are compared. Close similarities between them reveal that the organization type is of theoretical relevance to explain the type of measures organizations opt for.
Die vorliegende Dissertation behandelt die Qualität von Prozessmodellen.
Vor diesem Hintergrund haben Experteninterviews mit Forschungs- und Praxispartnern zur Entwicklung und Evaluierung eines Ordnungsrahmens zur Qualitätsbestimmung von Prozessmodellen beigetragen.
Die Ergebnisse zeigen, dass unter anderem die Einsatzzwecke der Prozessmodelle sowie die mit den Prozessmodellen in Berührung kommenden Personengruppen differenziert betrachtet werden müssen, um Auswirkungen auf die Prozessmodellqualität untersuchen zu können.
This dissertation examines the overarching research question of how the suppliers’ brand management in the form of brand identity, brand culture, and brand essence influences buyer-seller relationships in three independent essays.
In Essay 1, I address the structure, capabilities, and outcomes of brand identity from a supplier perspective. Through qualitative interviews with suppliers, I examine how widespread the concept of brand identity is in practice and what exactly practitioners understand by it. Going further, I look at what capabilities and conditions are necessary for brand identity to be successful and what outcomes suppliers hope to achieve. Using an Information-Display-Matrix (IDM) test and a sample of Master of Business Administration (MBA) students, I examine the relevance of brand functions in more detail.
In Essay 2, I use a dyadic dataset with matched buyer-seller dyads to examine the causes and effects of perceptual congruence and incongruence of brand culture strength on the buyer-seller relationship, while considering relationship-specific investments and interaction mechanisms as moderating effects. I show that congruence and incongruence have different effects on customer loyalty and price sensitivity and that these are strongly context-dependent.
In Essay 3, I deal with brand essence strength interactions and their effects on the buyer-seller relationship. I use a dyadic dataset with matched buyer-seller dyads to show how brand essence strength influences customer loyalty and customer profitability, and how it interacts with key customer attitudes and other important buyer-seller relationship closeness indicators.
This dissertation makes a significant contribution to the literature on brand identity, brand culture, and brand essence in buyer-seller relationships. Furthermore, my dissertation offers practical implications for managers at B2B suppliers who (re)shape their brand management with a focus on the inner parts of the brand.