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Der Beitrag „Multimodalitäten – Differenzierungen / Konturierungen / Kontexte. Bestandsaufnahme aus textsemiotischer Perspektive“ von Hans Krah bietet eine Bestandaufnahme und Systematisierung dessen, was an Parametern der Beschreibung in multimodalen Kontexten relevant sein könnte, wobei zugleich zum einen der semiotische Zugang grundiert wird und zum anderen Vorschläge einer Differenzierung im Feld von ‚Multimodalitäten‘ gemacht werden.
Die Schriften zur Kultur- und Mediensemiotik | Online sind ein Open Access Journal des Virtuellen Zentrums für kultursemiotische Forschung / Virtual Centre for Cultural Semiotics (www.kultursemiotik.com). Die Ausgabe 12 beleuchtet verschiedene Dimensionen der Multimodalität mit der Zielsetzung, sie literatur- und mediensemiotisch zu fundieren und/oder analytisch-interpretativ zu erkunden und/oder einer kultursemiotischen Diskussion zu unterziehen. Der Band fokussiert digitale und insbesondere didaktische Ausrichtungen, stellt diesen aber die Folie eines fachwissenschaftlichen Fundaments wie exemplarischer Analysen eher tradierter Formen zum Vergleich voran.
Hans Krah / Romina Seefried
Multimodalität als ‚Medialität zweiter Ordnung‘. Lesarten eines text-bild-medienübergreifenden ‚Dispositivs‘ – zur Einführung in den Band
Hans Krah
Multimodalitäten – Differenzierungen / Konturierungen / Kontexte.
Bestandsaufnahme aus textsemiotischer Perspektive
Stephanie Großmann
Multimodale Deutschlandkonzeptionen. Kurt Tucholskys Deutschland, Deutschland über alles (1929) und Nora Krugs Heimat. Ein deutsches Familienalbum (2018)
Stephan Brössel
‚The evil of the thriller‘: Multimodalität und Musikvideosemiotik am Beispiel von Michael Jacksons THRILLER
Matthias C. Hänselmann
Die innere Gestalt der Worte. Zur Multimodalität von Poesiefilmen
Jan-Oliver Decker / Martin Hennig / Hans Krah
Digitalität – Dispositiv / Methoden / Analyse. Bestandsaufnahme aus mediensemiotischer Perspektive
Martin Hennig
Spiel der Attraktionen. Raum, Körper und Ideologie im multimodalen Dispositiv der Virtuellen Realität
Jan-Oliver Decker
Madonna multimodal. Körper und Starpersona im digitalen Zeitalter
Jan-Oliver Decker
Andrea Sieber / Julia Siwek
Parzival, multimodal. Digitale Zugänge zu illustrierten Parzival-Handschriften
Magdalena Schlintl / Markus Pissarek
Multimodalität im Literaturunterricht
Mirjam E. Dick
Multimodale Prompts als zielscharfe hochschuldidaktische Lehr-
Lernelemente. Implikationen aus der Deutschlehrkräftebildung zu einer ‚neuen Medialität‘
Romina Seefried
Semantische Vielfalt im ‚freien‘ Erzählraum. Semiotische Aspekte der Early-Literacy-Förderung im Kontext von Multimodalität
My study examines how the configuration of the capitalist frontier through extractivism shapes ethnicity, gender, and intersectionality in the areas surrounding a nickel mine in Sorowako (East Luwu District, South Sulawesi), logging and coal mining along the Lalang River (Murung Raya District, Central Kalimantan) Indonesia. The colonial frontier intersects with the capitalist frontier and provides the circumstances for its formation. The colonial restrictions, religions, commodities, the imposition of labor discipline, and political changes have molded ethnic identities and relationships with nature. Furthermore, using autoethnography and Feminist Political Ecology, I combine my experiences as a woman academic-activist with the experiences of the people in my research area. I identify how communities and individuals interact with the multiple-frontier in everyday life by defining the configuration of the frontier from above and below. Thus, my dissertation contributes to understanding how I, the community, and the capitalist frontier landscape are contained and can potentially transform into multidimensional resistance. I develop a link between the body as the interior frontier and the extractive landscape to be transformed into a perspective of “Tubuh-tanah air” as a future arena of engagement and resistance to extractivism.
This dissertation examines the overarching research question of how the suppliers’ brand management in the form of brand identity, brand culture, and brand essence influences buyer-seller relationships in three independent essays.
In Essay 1, I address the structure, capabilities, and outcomes of brand identity from a supplier perspective. Through qualitative interviews with suppliers, I examine how widespread the concept of brand identity is in practice and what exactly practitioners understand by it. Going further, I look at what capabilities and conditions are necessary for brand identity to be successful and what outcomes suppliers hope to achieve. Using an Information-Display-Matrix (IDM) test and a sample of Master of Business Administration (MBA) students, I examine the relevance of brand functions in more detail.
In Essay 2, I use a dyadic dataset with matched buyer-seller dyads to examine the causes and effects of perceptual congruence and incongruence of brand culture strength on the buyer-seller relationship, while considering relationship-specific investments and interaction mechanisms as moderating effects. I show that congruence and incongruence have different effects on customer loyalty and price sensitivity and that these are strongly context-dependent.
In Essay 3, I deal with brand essence strength interactions and their effects on the buyer-seller relationship. I use a dyadic dataset with matched buyer-seller dyads to show how brand essence strength influences customer loyalty and customer profitability, and how it interacts with key customer attitudes and other important buyer-seller relationship closeness indicators.
This dissertation makes a significant contribution to the literature on brand identity, brand culture, and brand essence in buyer-seller relationships. Furthermore, my dissertation offers practical implications for managers at B2B suppliers who (re)shape their brand management with a focus on the inner parts of the brand.
1. IT-Exposure and Firm Value: We analyze the joint influence of a firm’s information technology (IT)-Exposure and investment behavior on firm value. Estimating a firm’s (partial) IT-Exposure allows for distinguishing between firms with a business model that is challenged by IT above and below market average. Hence, we estimate the annual IT-Exposure of a firm using a 3-factor Fama-French model extended by an IT-proxy. Subsequently, we analyze the relationship with Tobin’s Q in a panel data context, accounting for the relationship between IT-Exposure and investments proxied by R&D as well as CapEx. We use more than 48,000 firm-year observations for firms in the Russell 3000 Index covering the period 1990 to 2018. Although IT-Exposure has a negative impact on firm value, this discount can be overcompensated by up to 2.1 times by sufficient investments through R&D and CapEx, giving a firm with an average Tobin’s Q a premium of 14.8% to 19.2%, while controlling for endogeneity.
2. Corporate Social Responsibility, Risk, and Firm Value: An Unconditional Quantile Regression Approach: This paper examines the impact of corporate social responsibility (CSR) on firm risk, comprising total risk, idiosyncratic risk, and systematic risk, as well as firm value. We focus on analyzing the interrelationships along the entire distribution of the dependent variables, thus estimating an unconditional quantile regression (UQR). The analysis is based on CSR scores from Refinitiv and MSCI, using up to 12,013 firm-year observations over the period 2002 to 2019 for all U.S. companies listed on NYSE, NASDAQ, and AMEX. UQR reveals strongly heterogeneous effects along the unconditional quantiles of the dependent variables, which are reflected in sign changes, magnitude and significance variations. For CSR we find a risk-reducing as well as value-enhancing effect. When applying fixed effects OLS, we can just partly confirm the risk-reducing and value-enhancing effect of CSR shown in the literature.
3. Heterogenous Effects of Religiosity on Firm Risk and Firm Value: An Unconditional Quantile Regression Approach: This paper examines the impact of religiosity on firm risk, comprising total risk, idiosyncratic risk, and systematic risk, as well as firm value. We focus on analyzing the interrelationships along the entire distribution of the dependent variables, thus estimating an unconditional quantile regression (UQR). The analysis is based on all U.S. companies listed on NYSE, NASDAQ, and AMEX for the period from 1980 through 2020. UQR reveals strongly heterogeneous effects along the unconditional quantiles of the dependent variables, which are reflected in sign changes, magnitude and significance variations. Overall, the risk-reducing effect of religiosity is more pronounced in the higher quantiles of the distribution. We further observe a value-reducing as well as value-enhancing religiosity effect. When applying fixed effects OLS, we can confirm the risk-reducing and non-existing value effect of religiosity shown in the literature. The robustness of our results is underpinned by a battery of additional tests.
Abstract 1: This paper investigates whether market quality, uncertainty, investor sentiment and attention, and macroeconomic news affect bitcoin price discovery in spot and futures markets. Over the period December 2017 – March 2019, we find significant time variation in the contribution to price discovery of the two markets. Increases in price discovery are mainly driven by relative trading costs and volume, and by uncertainty to a lesser extent. Additionally, medium-sized trades contain most information in terms of price discovery. Finally, higher news-based bitcoin sentiment increases the informational role of the futures market, while attention and macroeconomic news have no impact on price discovery.
Abstract 2: We investigate whether local religious norms affect stock liquidity for U.S. listed companies. Over the period 1997–2020, we find that firms located in more religious areas have higher liquidity, as reflected by lower bid-ask spreads. This result persists after the inclusion of additional controls, such as governance metrics, and further sensitivity and endogeneity analyses. Subsample tests indicate that the impact of religiosity on stock liquidity is particularly evident for firms operating in a poor information environment. We further show that firms located in more religious areas have lower price impact of trades and smaller probability of information-based trading. Overall, our findings are consistent with the notion that religiosity, with its antimanipulative ethos, probably fosters trust in corporate actions and information flows, especially when little is known about the firm. Finally, we conjecture an indirect firm value implication of religiosity through the channel of stock liquidity.
Abstract 3: This study shows that higher physical distance to institutional shareholders is associated with higher stock price crash risk. Since monitoring costs increase with distance, the results are consistent with the monitoring theory of local institutional investors. Cross-sectional analyses show that the effect of proximity on crash risk is more pronounced for firms with weak internal governance structures. The significant relation between distance and crash risk still holds under the implementation of the Sarbanes-Oxley Act, however, to a lower extent. Also, the existence of the channel of bad news hoarding is confirmed. Finally, I show that there is heterogeneity in distance-induced monitoring activities of different types of institutions.
Am 1. Juni 2016 sorgten sintflutartige Regenfälle im Landkreis Rottal-Inn für eine Hochwassersituation noch nie gekannten Ausmaßes. Innerhalb weniger Minuten entwickelten sich kleine Bäche zu reißenden Strömen und zerstörten Straßen, Häuser und Autos. Hunderte Menschen verloren an diesem Tag alles Hab und Gut, sieben Menschen sogar das Leben. Im Nachgang dieser lebensprägenden Ereignisse standen den Geschädigten die Mitarbeitenden der BRK-Fluthilfe, ein psychosoziales Nachsorgeprojekt des Bayerischen Rotes Kreuzes, rund vier Jahre lang als Ansprechpartnerinnen und Ansprechpartner für sämtliche Angelegenheiten rund um die Flutbewältigung zur Verfügung.
Die Dissertation wagt einen wissenschaftlich-empirischen Blick auf die psychischen, baulichen, finanziellen und gesellschaftlichen Aufgaben und Herausforderungen für die Betroffenen. Und fragt daran anknüpfend nach der Betreuung und Begleitung durch die BRK-Nachsorgemitarbeitenden. Im Speziellen rücken hierbei ressourcen- und beziehungsorientierte Fragestellungen in den Mittelpunkt.
Mit Hilfe 21 inhaltsanalytisch ausgewerteter (qualitativer) Betroffeneninterviews gibt sie Auskunft über bedrohte oder verloren gegangene Ressourcen, über erforderliche Ressourceninvestitionen zur Abfederung der Ressourcenverluste und über die diesbezüglichen Unterstützungsleistungen durch die BRK-Fluthilfe. Theoretisch ist die Arbeit dabei in die Ressourcenkonservierungstheorie von Stevan E. Hobfoll eingefasst. Eine beziehungsorientierte Perspektive nimmt die Arbeit ein, wenn sie die entstandenen spezifischen Beziehungskonstellationen zwischen Betroffenen und BRK-Mitarbeitenden im Zuge der langjährigen Begleitung fokussiert. Es wird auf das unterschiedliche Verständnis von Beziehungen in medizinisch-fachärztlichen und psychosozialen Kontexten verwiesen und es wird auf die wesentlichen Erfordernisse professioneller Beziehungsgestaltung eingegangen. Zugleich wird dem inhärenten Spannungsfeld der Gleichzeitigkeit professioneller und persönlicher Beziehungsrollen und der erforderlichen Balance von Nähe und Distanz Raum gegeben.
Schlussendlich soll die Arbeit einen praxisnahen, wissenschaftlich fundierten Einblick in die professionelle psychosoziale Begleitung von Hochwasserbetroffenen geben und Interessierten oder beruflich Handelnden angesichts der zunehmenden Hochwasserevents in Deutschland erste Handlungsoptionen zur Verfügung stellen.