2026-09-22T01:57:49Z https://opus4.kobv.de/opus4-uni-passau/oai

oai:kobv.de-opus4-uni-passau:1376 2025-08-13 bibliography:false doc-type:PhDThesis open_access ddc ddc:330

Taking the First Step on the Consumer Privacy Journey - Three Essays on Consumers' Privacy-Related Decision-Making Johanna Anita Zimmermann 330 privacy data control gamification dual processing decision making Data has become a necessary resource for firm operations in the modern digital world, explaining their growing data gathering efforts. Due to this development, consumers are confronted with decisions to disclose personal data on a daily basis, and have become increasingly intentional about data sharing. While this reluctance to disclose personal data poses challenges for firms, at the same time, it also creates new opportunities for improving privacy-related interactions with customers. This dissertation advocates for a more holistic perspective on consumers’ privacy-related decision-making and introduces the consumer privacy journey consisting of three subsequent phases: pre data disclosure, data disclosure, post data disclosure. In three independent essays, I stress the importance of investigating data requests (i.e., the first step of this journey) as they represent a largely neglected, yet, potentially powerful means to influence consumers’ decision-making and decision-evaluation processes. Based on dual-processing models of decision-making, this dissertation focuses on both consumers’ cognitive and affective evaluations of privacy-related information: First, Essay 1 offers novel conceptualizations and operationalizations of consumers’ perceived behavioral control over personal data (i.e., cognitive processing) in the context of Artificial Intelligence (AI)-based data disclosure processes. Next, Essay 2 examines consumers’ cognitive and affective processing of a data request that entails relevance arguments as well as relevance-illustrating game elements. Finally, Essay 3 categorizes affective cues that trigger consumers’ affective processing of a data request and proposes that such cues need to fit with a specific data disclosure situation to foster long-term decision satisfaction. Collectively, my findings provide research and practice with new insights into consumers’ privacy perceptions and behaviors, which are particularly valuable in the context of complex, new (technology-enabled) data disclosure situations. Universität Passau Passau Innstrasse 29, 94032 Passau Jan Hendrik Schumann Dirk Totzek 2023-12-21 2024-01-08 PhDThesis Text urn:nbn:de:bvb:739-opus4-13761 application/pdf eng Standardbedingung laut Einverständniserklärung thesis.doctoral Universität Passau Passau Wirtschaftswissenschaftliche Fakultät 1 https://opus4.kobv.de/opus4-uni-passau/oai/container/index/docId/1376 https://opus4.kobv.de/opus4-uni-passau/frontdoor/index/index/docId/1376