Information in Online Purchase Decision Processes: Information Extraction, Data Analysis and Economic Impact

  • Information has a particular importance in online purchase decision processes. As opposed to consumers in online markets, consumers in online markets cannot inspect the physical product to evaluate it and reduce their perceived risk. Hence, consumers in online markets are dependent upon the information that they can gather about a product in which they are interested. Therefore, they have two primary sources of information: Product descriptions and customer reviews. Both sources affect consumers’ purchase decision processes and hence have an economic impact for consumers, shop providers and manufacturers. It is important to know how these sources of information influence a customer’s online purchase decision and how to extract the relevant information. To examine these research objectives, several studies applying different methodological approaches have been conducted. The results are presented in this dissertation.

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Metadaten
Author:Tristan Wimmer
URN:urn:nbn:de:bvb:739-opus4-6327
Advisor:Michael Scholz
Document Type:Doctoral Thesis
Language:English
Year of Completion:2018
Date of Publication (online):2019/06/03
Date of first Publication:2019/06/03
Publishing Institution:Universität Passau
Granting Institution:Universität Passau, Wirtschaftswissenschaftliche Fakultät
Date of final exam:2019/05/03
Release Date:2019/06/03
Tag:Classification; Customer Reviews; Online Markets; Product Descriptions; Purchase Decision Process
GND Keyword:KaufentscheidungGND; Online-MarktGND
Page Number:ix, 108, xiii Seiten
Institutes:Wirtschaftswissenschaftliche Fakultät
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
open_access (DINI-Set):open_access
Licence (German):License LogoStandardbedingung laut Einverständniserklärung