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Consumers' Privacy-Related Decision-Making in the Digital Landscape

  • Nowadays, consumers are often required to disclose private data in various contexts such as while surfing the internet, downloading a mobile application, or engaging in a business relationship with a firm. Privacy-related decision-making research has so far mainly investigated data disclosure as a cognitive risk-benefit trade-off analysis. While this cognitive approach might be appropriate for situations where consumers have the opportunity for cognitive evaluations, there are many situations in the modern landscape where consumers cannot or do not want to engage in cognitive processing. Decision-making under stress or data disclosure to a business network of collaborating firms, for example, constitute challenges to purely cognitive decision-making approaches, calling for an extension of the established paradigm of cognitive privacy-related decision making. This dissertation advocates for the crucial role of affective processing in many modern data disclosure situations, where consumers do not engage in purely cognitive processingNowadays, consumers are often required to disclose private data in various contexts such as while surfing the internet, downloading a mobile application, or engaging in a business relationship with a firm. Privacy-related decision-making research has so far mainly investigated data disclosure as a cognitive risk-benefit trade-off analysis. While this cognitive approach might be appropriate for situations where consumers have the opportunity for cognitive evaluations, there are many situations in the modern landscape where consumers cannot or do not want to engage in cognitive processing. Decision-making under stress or data disclosure to a business network of collaborating firms, for example, constitute challenges to purely cognitive decision-making approaches, calling for an extension of the established paradigm of cognitive privacy-related decision making. This dissertation advocates for the crucial role of affective processing in many modern data disclosure situations, where consumers do not engage in purely cognitive processing due to external hindrances or a lack of personal involvement in the data disclosure situation.show moreshow less

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Metadaten
Author:Margarita Bidler
URN:urn:nbn:de:bvb:739-opus4-7996
Advisor:Jan H. Schumann, Thomas Widjaja
Document Type:Doctoral Thesis
Language:English
Year of Completion:2019
Date of Publication (online):2020/05/14
Date of first Publication:2020/05/14
Publishing Institution:Universität Passau
Granting Institution:Universität Passau, Wirtschaftswissenschaftliche Fakultät
Date of final exam:2020/05/04
Release Date:2020/05/14
Tag:privacy-related decision-making
Page Number:XV, 169 Seiten
Institutes:Wirtschaftswissenschaftliche Fakultät
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
open_access (DINI-Set):open_access
Licence (German):License LogoStandardbedingung laut Einverständniserklärung