632 2018 2019 2019 eng ix, 108, xiii Seiten doctoralthesis 0 2019-06-03 2019-06-03 2019-05-03 Information has a particular importance in online purchase decision processes. As opposed to consumers in online markets, consumers in online markets cannot inspect the physical product to evaluate it and reduce their perceived risk. Hence, consumers in online markets are dependent upon the information that they can gather about a product in which they are interested. Therefore, they have two primary sources of information: Product descriptions and customer reviews. Both sources affect consumers’ purchase decision processes and hence have an economic impact for consumers, shop providers and manufacturers. It is important to know how these sources of information influence a customer’s online purchase decision and how to extract the relevant information. To examine these research objectives, several studies applying different methodological approaches have been conducted. The results are presented in this dissertation. urn:nbn:de:bvb:739-opus4-6327 false true Standardbedingung laut Einverständniserklärung Tristan Wimmer eng uncontrolled Purchase Decision Process eng uncontrolled Online Markets eng uncontrolled Customer Reviews eng uncontrolled Product Descriptions eng uncontrolled Classification deu swd Kaufentscheidung deu swd Online-Markt Wirtschaft open_access Wirtschaftswissenschaftliche Fakultät Universität Passau Universität Passau https://opus4.kobv.de/opus4-uni-passau/files/632/Dissertation.pdf