@misc{Kerschensteiner2018, author = {Klaus Kerschensteiner}, title = {Verpackungssemiotik}, doi = {10.15475/skms.2017.1.6}, institution = {Philosophische Fakult{\"a}t}, series = {Schriften zur Kultur- und Mediensemiotik | Online}, number = {2017.3.6}, type = {periodicalpart}, pages = {73-97}, year = {2018}, }