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The World Wide Web (WWW) has become a very important communication channel. Its usage has steadily grown within the past. Interest by website owners in identifying user behaviour has been around since Tim Berners-Lee developed the first web browser in 1990. But as the influence of the online channel today eclipses all other media the interest in monitoring website usage and user activities has intensified as well. Gathering and analysing data about the usage of websites can help to understand customer behaviour, improve services and potentially increase profit.
It is further essential for ensuring effective website design and management, efficient mass customization and effective marketing. Web Analytics (WA) is the area addressing these considerations. However, changing technologies and evolving Web Analytic methods and processes present a challenge to organisations starting with Web Analytic programmes. Because of lacking resources in different areas and other types of websites especially small and medium-sized enterprises (SME) as well as non-profit organisations struggle to operate WA in an effective manner.
This research project aims to identify the existing gap between theory, tool possibilities and business needs for undertaking Web Analytic programmes. Therefore the topic was looked at from three different ways: the academic literature, Web Analytic tools and an interpretative case study. The researcher utilized an action research approach to investigate Web Analytics presenting an holistic overview and to identify the gaps that exists. The outcome of this research project is an overall framework, which provides guidance for SMEs who operate information websites on how to proceed in a Web Analytic programme.
The principles of project management are due to the influences of economic conditions and technological development in transition [Wills 1998 & Jonsson et al. 2001]. The increasing in-ternationalization, shortened time to market, changing labor costs and the increasing involve-ment of professionals distributed geographical locations are drivers of the transformations of the project landscape [Evaristo/van Fenema 1999]. Resulting from this, the use of collabora-tive technologies is a crucial factor for the success of a project. [Romano et al. 2002]. Previous research on the use of collaborative technologies for project management purposes focuses especially the development of model-like, universal system architectures to identify the requirements for a specially designed collaborative project management system. This thesis investigates the challenges and benefits that arise when an organisation imple-ments business software for the purpose of collaborative project management.
Regarding the rapidly growing amount of data produced every year and the increasing acceptance of Enterprise 2.0 enterprises have to care about the management of their data more and more. Content created and stored in an uncoordinated manner can lead to data-silos (Williams & Hardy 2011, p.57), which result in long search times, inaccessible data and in consequence monetary losses. The "expanding digital universe" forces enterprises to develop new archiving solutions and records management policies (Gantz et al. 2007, p.13). Enterprise Content Management (ECM) is the research field that deals with these challenges. It is placed in the scientific context of Enterprise Information Management. This thesis aims to find out to what extent current Enterprise Content Management Systems (ECMS) support these new requirements, especially concerning the archiving of Enterprise 2.0 data. For this purpose, three scenarios were created to evaluate two different kinds of ECMS (one Open Source - and one proprietary system) chosen on the basis of a short marketrnresearch. The application of the scenarios reveals that the system vendors actually face the industry- concerns: both tools provide functionality for the archiving of data arising from online collaboration and also business records management capabilities but the integration of those topics is not, or is only inconsistently solved. At this point new questions - such as, "Which datarngenerated in an Enterprise 2.0 is worth being a record?" - arise and should be examined in future research.
This thesis is providing an overview over the current topics and influences of mobile components on Enterprise Content Management (ECM). With a literature review the core topics of enterprise mobility and ECM have been identified and projected on the context of using mobile Apps within the environment of ECM. An analysis of three ECM systems and their mobile software lead to an understanding of the functionalities and capabilities mobile systems are providing in the ECM environment. These findings lead to a better un- derstanding for the usage of mobile Enterprise Content Management and is preparation. The thesis focuses the most important topics, which need to be considered for the usage and adoption of mobile Apps in ECM.
We are entering the 26th year from the time the World Wide Web (WWW) became reality. Since the birth of the WWW in 1990, the Internet and therewith websites have changed the way businesses compete, shifting products, services and even entire markets.
Therewith, gathering and analysing visitor traffic on websites can provide crucial information to un- derstand customer behavior and numerous other aspects.
Web Analytics (WA) tools offer a quantity of diverse functionality, which calls for complex decision- making in information management. Website operators implement Web Analytic tools such as Google Analytics to analyse their website for the purpose of identifying web usage to optimise website design and management. The gathered data leads to emergent knowledge, which provides new marketing opportunities and can be used to improve business processes and understand customer behavior to increase profit. Moreover, Web Analytics plays a significant role to measure performance and has therefore become an important component in web-based environments to make business decisions.
However, many small and medium –sized enterprises try to keep up with the web business competi- tion, but do not have the equivalent resources in manpower and knowledge to stand the pace, there- fore some even resign entirely on Web Analytics.
This research project aims to develop a Web Analytics framework to assist small and medium-sized enterprises in making better use of Web Analytics. By identifying business requirements of SMEs and connecting them to the functionality of Google Analytics, a Web Analytics framework with attending guidelines is developed, which guides SMEs on how to proceed in using Google Analytics to achieve actionable outcomes.
Social Business Documents: An Investigation of their Nature, Structure and Long-term Management
(2018)
Business documents contain valuable information. In order to comply with legal requirements, to serve as organisational knowledge and to prevent risks they need to be managed. However, changes in technology with which documents are being produced introduced new kinds of documents and new ways of interacting with documents. Thereby, the web 2.0 led to the development of Enterprise Collaboration Systems (ECS), which enable employees to use wiki, blog or forum applications for conducting their business. Part of the content produced in ECS can be called Social Business Documents (SBD). Compared to traditional digital documents SBD are different in their nature and structure as they are, for example, less well-structured and do not follow a strict lifecycle. These characteristics bring along new management challenges. However, currently research literature lacks investigations on the characteristics of SBD, their peculiarities and management.
This dissertation uses document theory and documentary practice as theoretical lenses to investigate the new challenges of the long-term management of SBD in ECS. By using an interpretative, exploratory, mixed methods approach the study includes two major research parts. First, the nature and structure of Social Business Documents is addressed by analysing them within four different systems using four different modelling techniques each. The findings are used to develop general SBD information models, outlining the basic underlying components, structure, functions and included metadata, as well as a broad range of SBD characteristics. The second phase comprises a focus group, a case study including in-depth interviews and a questionnaire, all conducted with industry representatives. The focus group identified that the kind of SBD used for specific content and the actual place of storage differ between organisations as well as that there are currently nearly no management practices for SBD at hand. The case study provided deep insights into general document management activities and investigated requirements, challenges and actions for managing SBD. Finally, the questionnaire consolidated and deepened the previous findings. It provides insights about the value of SBD, their current management practices as well as management challenges and needs. Despite all participating organisations storing information worth managing in SBD most are not addressing them with management activities and many challenges remain.
Together, the investigations enable a contribution to practice and theory. The progress in practice is summarised through a framework, addressing the long-term management of Social Business Documents. The framework identifies and outlines the requirements and challenges of and the actions for SBD management. It also indicates the dependencies of the different aspects. Furthermore, the findings enable the progress in theory within documentary practice by discussing the extension of document types to include SBD. Existing problems are outlined along the definitions of records and the newly possible characteristics of documents emerging through Social Business Documents are taken into account.
During the last couple of years the extension of the internet into the real world, also referred to as the Internet of Things (IoT), was positively affected by an ongoing digitalization (Mattern and Floerkemeier, 2010; Evans, 2013). Furthermore, one of the most active IoT domains is the personal health ecosystem (Steele and Clarke, 2013). However, this thesis proposes a gamification framework which is supported and enabled by IoT to bring personal health and IoT together in the context of health-insurances. By examining gamification approaches and identifying the role of IoT in such, a conceptual model of a gamification approach was created which indicates where and how IoT is ap-plicable to it. Hence, IoT acts as enabler and furthermore as enhancer of gamified activities. Especial-ly the necessity of wearable devices was highlighted. A stakeholder analysis shed light on respective benefits which concluded in the outcome, that IoT enabled two paradigm shifts for both, the insur-ance and their customer. While taking the results of the examination and the stakeholder analysis as input, the previously made insights were used to develop an IoT supported gamification framework. The framework includes a multi-level structure which is meant to guide through the process of creat-ing an approach but also to analyze already existing approaches. Additionally, the developed frame-work was instantiated based on the application Pokémon Go to identify occurring issues and explain why it failed to retain their customer in the long term. The thesis provides a foundation on which fur-ther context related research can be orientated.
Smart Building Solutions - Generischer Ansatz für die Identifikation von Raumsteuerungsfunktionen
(2018)
40 percent of current housing and real estate companies plan to integrate intelligent control systems into their properties during new construction and modernization. At the same time, Internet companies are pushing their devices into homes and apartments, promising intelligent services for their users. The term "Smart Home" is used for both types of new technologies. The first group of systems has its origins in the field of "Building Automation", the second group developed from the concept of the "Internet of Things".
In order to discover what the differences are and what common foundations exist, both the areas of Building Automation and Internet of Things are analyzed and compared.
The central contribution of this thesis is the realization that both domains are based on similar concepts and an integration is possible, without compromising the integrity of the systems themselves. In addition, the work provides an approach to designing Building Automation Systems with the integration of the Internet of Things.
Companies try to utilise Knowledge Management (KM) to gain more efficiency and effectiveness in business. The major problem is that most of these KM projects are not or rarely based on sustainable analyses or established theories about KM. Often there is a big gap between the expectations and the real outcome of such KM initiatives. So the research question to be answered is: What challenges arise in KM projects, which KM requirements can be derived from them and which recommendations support the goal of meeting the requirements for KM? As theoretical foundation a set of KM frameworks is examined. Subsequently KM challenges from literature are analysed and best practices from case studies are used to provide recommendations for action on this challenges. The main outcome of this thesis is a best practice guideline,which allows Chief Knowledge Officers (CKOs) and KM project managers to examine the challenges mentioned in this thesis closely, and to find a suitable method to master these challenge in an optimal way. This guideline shows that KM can be positively and negatively influenced in a variety of ways. Mastering Knowledge Management (KM) in a company is a big and far-reaching venture and that technology respectively Information Technology (IT) is only a part of the big picture.
The purpose of this research is to examine various existing cloud-based Internet of Things (IoT) development platforms and evaluate one platform (IBM Watson IoT) in detail using a use case scenario. Internet of Things IoT is an emerging technology that has a vision of interconnecting the virtual world (e.g. clouds, social networks) and the physical world (e.g. device, cars, fridge, people, animals) through the Internet technology. For example, the IoT concept of smart cities which has the objectives to improve the efficiency and development of business, social and cultural services in the city, can be achieved by using sensors, actuators, clouds and mobile devices (IEEE, 2015). A sensor (e.g. temperature sensor) in the building (global world) can send the real-time data to the IoT cloud platform (virtual world), where it can be monitored, stored, analysed, or used to trigger some action (e.g. turn on the cooling system in the building if temperature exceeds a threshold limit). Although, the IoT creates vast opportunities in different areas (e.g. transportation, healthcare, manufacturing industry), it also brings challenges such as standardisation, interoperability, scalability, security and privacy. In this research report, IoT concepts and related key issues are discussed.
The focus of this research is to compare various cloud-based IoT platforms in order to understand the business and technical features they offer. The cloud-based IoT platforms from IBM, Google, Microsoft, PTC and Amazon have been studied.
To design the research, the Design Science Research (DSR) methodology has been followed, and to model the real-time IoT system the IOT-A modelling approach has been used.
The comparison of different cloud based IoT development platforms shows that all of the studied platforms provide basic IoT functionalities such as connecting the IoT devices to the cloud based IoT platform, collecting data from the IoT devices, data storage and data analytics. However, the IBM’s IoT platform appears to have an edge over the other platforms studied in this research because of the integrated run-time environment which also makes it more developer friendly. Therefore, IBM Watson IoT for Bluemix is selected for further examination of its capabilities. The IBM Watson IoT for Bluemix offerings include analytics, risk management, connect and information management. A use case was implemented to assess the capabilities that IBM Watson IoT platform offers. The digital artifacts (i.e. applications) are produced to evaluate the IBM’s IoT solution. The results show that IBM offers a very scalable, developer and deployment friendly IoT platform. Its cognitive, contextual and predictive analytics provide a promising functionality that can be used to gain insights from the IoT data transmitted by the sensors and other IoT devices.