Categorising Social Media Business Risks
- The aim of this paper is to identify and understand the risks and issues companies are experiencing from the business use of social media and to develop a framework for describing and categorising those social media risks. The goal is to contribute to the evolving theorisation of social media risk and to provide a foundation for the further development of social media risk management strategies and processes. The study findings identify thirty risk types organised into five categories (technical, human, content, compliance and reputational). A risk-chain is used to illustrate the complex interrelated, multi-stakeholder nature of these risks and directions for future work are identified.
| Author: | Verena Hausmann, Susan P. Williams |
|---|---|
| URN: | urn:nbn:de:kola-8943 |
| Series (Serial Number): | Arbeitsberichte, FB Informatik (2014,4) |
| Document Type: | Part of Periodical |
| Language: | English |
| Date of Publication (online): | 2014/12/10 |
| Date of first Publication: | 2014/12/10 |
| Publishing Institution: | Universität Koblenz-Landau, Campus Koblenz, Universitätsbibliothek |
| Release Date: | 2014/12/10 |
| Tag: | categorisation; classification; governance; risk; social media |
| Page Number: | 16 |
| Institutes: | Fachbereich 4 / Fachbereich 4 |
| Fachbereich 4 / Institut für Wirtschafts- und Verwaltungsinformatik | |
| Dewey Decimal Classification: | 0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik |
| Licence (German): | Es gilt das deutsche Urheberrecht: § 53 UrhG |

