Antecedents of user acceptance towards weblogs

  • The thesis develops and evaluates a hypothetical model of the factors that influence user acceptance of weblog technology. Previous acceptance studies are reviewed, and the various models employed are discussed. The eventual model is based on the technology acceptance model (TAM) by Davis et al. It conceptualizes and operationalizes a quantitative survey conducted by means of an online questionnaire, strictly from a user perspective. Finally, it is tested and validated by applying methods of data analysis.

Download full text files

Export metadata

Additional Services

Search Google Scholar
Metadaten
Author:Markus Weiler
URN:urn:nbn:de:kola-1704
Subtitle (English):a theoretical framework and empirical study
Referee:Thomas Kilian, Gianfranco Walsh
Advisor:Thomas Kilian
Document Type:Master's Thesis
Language:English
Date of Publication (online):2007/11/30
Date of first Publication:2007/11/30
Publishing Institution:Universität Koblenz-Landau, Campus Koblenz, Universitätsbibliothek
Granting Institution:Universität Koblenz, Fachbereich 4
Release Date:2007/11/30
Tag:Akzeptanz; Blog marketing; Weblog
GND Keyword:Web logGND; BedarfsforschungGND
Page Number:V, 125
Institutes:Fachbereich 4 / Institut für Management
Dewey Decimal Classification:0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 004 Datenverarbeitung; Informatik
Licence (German):Es gilt das deutsche Urheberrecht: § 53 UrhG
Einverstanden ✔
Diese Webseite verwendet technisch erforderliche Session-Cookies. Durch die weitere Nutzung der Webseite stimmen Sie diesem zu. Unsere Datenschutzerklärung finden Sie hier.