TY - JOUR A1 - Grimm, Veronika A1 - Kretschmer, Sandra A1 - Mehl, Simon T1 - Green innovations: The organizational setup of pilot projects and its influence on consumer perceptions JF - Energy Policy N2 - Pilot-, test- and demonstration-projects (PTDs) are a prominent policy tool to promote the adoption of smart, green technologies. However, as technology adoption is heavily dependent on the individual attributes and beliefs of potential adopters, it is important to understand the influence of a PTD’s organizational setup on technology perception. By varying the information about a PTD’s organizational setup in a survey experiment among a selected sample of potential PTD-participants, we gather first experimental evidence for the effect of different setups on the perception of green technologies. We show that the organizational setup has a significant impact on a product’s perceived contribution to the energy transition, its establishment in the market, cost-reduction potential, innovativeness and environmental friendliness. In particular, full organizational cooperation between government, university and industry consistently improves perceptions compared to a partial setup. Regarding the willingness to participate in a PTD, we find that communication and support are the most imperative aspects and even more important than economic benefits. Our findings provide policy-makers with a more ample foundation on how PTDs should be designed to successfully transfer technologies to the market. KW - Pilot projects, Organizational setup, Adoption decision, Quadruple Helix, Innovation diffusion Y1 - 2019 U6 - https://doi.org/10.1016/j.enpol.2020.111474 IS - 142 ER - TY - INPR A1 - Veronika, Grimm A1 - Kretschmer, Sandra A1 - Mehl, Simon T1 - Home energy storage: A characterization of potential adopters in Germany N2 - Home energy storage (HES) poses a promising option to foster flexible electricity demand and grid-stabilising self-supply. Understanding the characteristics of potential storage adopters and their motives for adopting is essential to enable targeted measures to promote diffusion. This paper presents an in-depth analysis of motivational and psychological factors as well as product characteristics that affect the willingness to adopt domestic energy storage. Based on a selective sample of solar panel owners as the main energy storage target group, we find that potential adopters differ systematically in their evaluation of economic and non-economic characteristics of home energy storage. Using correlation-based average linkage clustering, we identify four distinct types of storage adopters: finance-oriented, independence-oriented, idealistic and multilaterally oriented households. Our findings emphasise that segment-specific policy strategies and support mechanisms are needed to stimulate HES adoption to pave the way for a sustainable energy system. KW - Energy storage, Consumer segmentation, Adoption decision, Innovation diffusion Y1 - 2019 ER -