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Legacy of European enterprise: teaching business history in the International Management curriculum
(2014)
Business history can be a valuable, even critical element in teaching international management – not only at elite institutions and at postgraduate level, but at universities of applied sciences and in undergraduate education, too. It is specifically relevant for programs with a focus on Europe.
Students should be given a chance to discover common and connected pasts of European enterprise. The article offers a rationale for curriculum integration and discusses case selections and teaching methods for non-historians. Five exemplary themes are presented: East India companies, financial market bubbles, telegraphy, the Suez Canal, and the emergence of airlines.