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The MOPEM project includes two fixed scenarios that have been defined to convey the idea of “learning paths”. Our aim in this paper is to demonstrate the contexts and conditions for flexible learning paths that can be tailored to meet individual needs. The concept of this kind of specialised path is to enable learners to individualise the learning process and to adjust it to their personal needs. We will outline the background and pro- vide examples to explain the concept of learning stations which we use in our four courses: Online Marketing, CRM Systems, Business Communications and Event Marketing. This idea of “freely” combining subject matter naturally leads to the question of multi-applicability for the learning blocks in various educational contexts. The answers to this question are interesting not only in terms of the feasibility of learning paths from a content and didactic point of view, but also with regard to the economic viability of E-Learning or Blended Learning Systems, which ultimately require technical implementation. In addition we will present some first thoughts on the design of a prototype “Content Pool”. It would, however, only make sense to develop and implement this within the scope of a follow-up project.