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Optimizing sales areas of combined transport chains

  • Background: Combined transport chains (such as intermodal transport), have certain advantages. The main advantage from customer points of view is the possibility to bundle freight and thereby decrease transport costs. On the other hand, a combined transport chain can cause longer transport times, due to the necessary transshipment processes. Methods: The area around a terminal, in which a combined service has favourable properties to a customer in comparison to a direct transport, can be understood as a sales-area, in which a combined transport product is marketable. The aim of this paper was to find a method to determine the best shape and size of this area. Results and conclusions: The paper at hand lined out a method in order to calculate such a sales area and determine which geographical points around a terminal have an advantage in comparison to a direct transport service.

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Metadaten
Author:Philip Michalk
URN:urn:nbn:de:kobv:526-opus4-6252
DOI:https://doi.org/10.15771/1734-459X_2013_1
ISSN:1734-459X
Parent Title (English):LogForum
Document Type:Article
Language:English
Year of Publication:2013
Publishing Institution:Technische Hochschule Wildau
Release Date:2016/07/05
Tag:intermodal transport; marketing; sales area
Volume:9
Issue:4
First Page:247
Last Page:253
Source:Philip Michalk (2013). Optimizing sales areas of combined transport chains. Logforum 9 (4), 3.
Faculties an central facilities:Fachbereich Ingenieur- und Naturwissenschaften
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Licence (German):Creative Commons - CC BY-NC - Namensnennung - Nicht kommerziell 4.0 International
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