TY - JOUR A1 - Gabreski, Thaddeus T1 - Values, company culture and strategy: CSR reporting at Southwest Airlines JF - Journal of European Management & Public Affairs Studies N2 - Southwest Airlines, an American stock company head-quartered in Dallas, Texas, has been an early pioneer of “no-frills” airline services – some see Southwest as the mother of all low-cost carriers, developing a distinct business model. The iconic firm is also known for a unique corporate culture and management style. The “Southwest Way” is linked to key elements of corporate social responsibility (CSR) concepts, mirroring values. In the con-text of company strategy and a brief SWOT analysis, this paper analyzes and evaluates the firm’s CSR reporting in its 2011 “Southwest One” report. This report is judged on its communication style about work culture, business ethics, community investment and environmental impact of the airline. KW - airline KW - air transport KW - corporate social responsibility (CSR) KW - CSR reporting KW - community relations KW - environment KW - global reporting initiative (GRI) Y1 - 2013 U6 - http://nbn-resolving.de/urn/resolver.pl?urn:nbn:de:kobv:526-opus4-2965 SN - 2199-1618 VL - 1 IS - 1 SP - 17 EP - 22 ER -