@misc{HaasTerryn2019, author = {Haas, Sandra and Terryn, Florence}, title = {Decision-Making Process of Prospective International Students: a Proposed Generic Complementary Model}, series = {Wissenschaftliche Beitr{\"a}ge 2019}, volume = {23}, journal = {Wissenschaftliche Beitr{\"a}ge 2019}, issn = {0949-8214}, doi = {10.15771/0949-8214_2019_14}, url = {http://nbn-resolving.de/urn:nbn:de:kobv:526-opus4-12004}, pages = {103 -- 116}, year = {2019}, abstract = {The global education market is rapidly expanding and the number of students has increased significantly over the last years. Despite this positive development, German universities are affected by a high international competition. Prospective students can choose of a broad variety of educational products and will apply at several universities at the same time. To support marketing departments of higher education institutions, the paper provides a generic conceptual model on the decision-making process of potential international students including influencing parameters. Applying a scoping study and content analyses, the concept bases upon theoretical concepts in this field but also the latest empirical findings.}, language = {en} }