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Institute
For organizations that plan to use online software applications via Internet one of the most important questions is, ”How do you choose the right ASP for the companies corporate needs?”. ASP marketplaces offer a plurality of pricing models and different levels of service. From whole system and whole service to single applications and methods, every digital product and service can be provided through an ASP marketplace. There is a need for ASP marketplaces, which gives the user a transparent insight into the ASP market. In this paper we define Application Service Providing in the context of Outsourcing. Then we analyze relevant software classes for ASP marketplaces. Finally we will set criteria to compare different levels of service of ASP marketplace. This paper gives an overview of key characteristics ASP marketplace provider must take into account by preparing the business process in order to successfully deliver application services.
Abstract: ASP (Application Server Provider) marketplaces
provide a fundamental alternative to the classical business model
of software licensing. At this point, it is still unclear why and
when customers prefer the ASP model over more traditional
approaches. To make ASP more attractive, more knowledge
about possible pricing and product strategies is needed. In this
paper we describe different business models for ASP
marketplaces. We first compare the cost structures of the
classical licensing model with the new server-based approach.
Then we illustrate how price and product differentiation may
improve overall market efficiency. In particular, we show that
by selling different software versions for different prices, ASP
marketplaces may obtain near-optimal revenues with products
that are relatively inexpensive, disaggregated, and customizable.
Consumers can thus choose between a wide variety of product
lines to fit their differing budgets and requirements.
Pricing web services
(2007)
This paper focuses on the challenges associated with composing and pricing web services. We present the results of an online experiment, where subjects were confronted with a variety of choices and decisions relating to web service markets and service composition. Our analysis shows that people expect the price of a composite web service to be lower than the sum of the prices of the elementary services, that is, users are not willing to pay for aggregation by a third party. To obtain a viable business model for composite web services, non-standard pricing mechanisms, such as auctions and negotiations, possibly supported by electronic agents, have to be taken into consideration. Usage-based pricing schemes, combined with an option to switch to a flat subscription, seem most appropriate to penetrate the developing market for web services.
Netzbasierte Dienste, im englischen Sprachraum als Web-based Services oder Hosted Services bekannt, gewinnen zunehmend an Popularität. Zahlreiche Softwareanbieter präsentieren sich am Markt als Application Service Provider (ASP), d.h. als Anbieter netzbasierter Anwendungsdienste. Hierbei kann das ASP-Modell den einzigen Vertriebskanal darstellen (reiner ASP) oder aber als Ergänzung neben das klassische Lizenzmodell treten. Während junge Firmen (wie z. B. Salesforce.com) ihr Glück als reiner ASP versuchen, wählen etablierte Anbieter im Regelfall die zuletzt genannte Option SAP mit seinem ASP-Produkt mySAP.com ist hierfür eines der bekannteren Beispiele.
Dienstbasierte Architekturen bilden zunehmend eine attraktive Ergänzung zu den klassischen Geschäftsmodellen der Softwarenutzung. Das Buch erläutert die für webbasierte Dienste relevanten technischen und ökonomischen Konzepte. Anschließend werden unter Zuhilfenahme von empirischen Analysen und Experimenten aktuelle Markttrends und Marktprozesse beschrieben. Dabei gehen die Autoren auch auf die aus dem Konsumgüterbereich bekannten Vertrauensprobleme und Informationsasymmetrien ein und erörtern deren Konsequenzen für den Entwurf von erfolgreichen Geschäftsmodellen und Märkten. Einschlägige Fallstudien ergänzen die Darstellung.